The Director of Marketplace Advertising owns Ashley's enterprise-wide retail media strategy and execution across all marketplace platforms, with direct accountability for media efficiency, growth acceleration, customer acquisition, and profit-scaled advertising performance.
This role serves as the central architect of retail media excellence, leading a team of marketplace media managers and analysts who execute campaigns across Amazon, Walmart, Home Depot, Wayfair, and emerging platforms. The Director operates as the performance marketing counterpart to platform Marketplace Managers, ensuring advertising investment is fully aligned to platform strategy, assortment priorities, promotional calendars, and profitability targets. This role is highly data-driven, highly cross-functional, and deeply commercial.
Scope of Responsibility
Channel Coverage: All national marketplaces
Media Ownership: Sponsored Search, Display, DSP, Off-platform Retargeting
Budget Ownership: Full retail media investment portfolio
Primary Responsibilities:
Enterprise Retail Media Strategy & Performance Ownership
Own and scale the marketplace advertising strategy across all platforms.
Platform-specific media strategies
Budget allocations
Return thresholds
ROAS
TACOS
New-to-Brand acquisition
Incremental lift vs. organic sales
Oversee:
Keyword strategies
DSP & display execution
Full-funnel campaign architecture
Ensure daily optimization across:
Search term harvesting
Implement standardized testing frameworks :
Creative A/B testing
Audience testing
Budget elasticity modeling
Media & Promotion Integration
Partner with:
VP of Ecommerce– Marketplaces
Platform Marketplace Managers
Marketing teams from other sales divisions
Ensure all major events (Prime, Cyber, Holiday, Platform Tentpoles) are fully supported by:
Forecasted media investment
Conversion-ready content
Inventory availability
Prevent overspend, under-scale, and margin erosion during peak events.
Team Leadership & Capability Building
Build, lead, and develop a high-performance marketplace advertising team.
Training & certification paths
Lead team through:
Performance accountability
Weekly optimization rhythms
Quarterly strategic planning
Partner with BI and Analytics teams to:
Standardize incrementality reporting
Financial Governance & Budget Accountability
Own:
Forecasting
Reforecasting
ROI guardrails
Partner with Finance on:
Budget reallocation
Event-based investment strategies
Ensure profit-scaled growth, not just revenue-scaled growth.
Serve as the primary retail media authority with:
Marketplace ad teams
DSP providers
Lead:
Quarterly business reviews
New ad product testing
Ensure platform compliance and brand safety.
Own roadmap for:
Feed-based advertising
AI-driven forecasting
Evaluate and implement:
Third-party ad tech
Attribution tools
Qualifications: Education
Bachelor’s Degree in Marketing, Analytics, Business, or related field required
MBA or advanced analytics coursework preferred
Experience
8‑12 years of digital or retail media experience
5+ years leading marketplace advertising teams
Direct ownership of:
Multi-million-dollar marketplace media budgets
ROAS‑ and TACOS-driven performance environments
Deep hands‑on experience with:
Amazon Ads
Home Depot
DSP platforms
Experience in:
Incrementality testing
Creative performance optimization
Retail + brand media convergence
Core Skills & Expertise
Marketplace DSP
Performance Attribution
Budget Forecasting & Optimization
Algorithmic Bidding Strategy
Creative Performance Testing
Executive-Level Performance Storytelling
Operates with extreme clarity and accountability
Balances speed with financial discipline
Highly analytical but commercially decisive
Comfortable leading high-expectation performance teams
Thrives in fast‑paced, algorithm‑governed ecosystems
Seniority Level
Director
Employment Type
Full-time
Job Function
Marketing, Advertising, and Sales
Industries: Furniture and Home Furnishings Manufacturing and Retail
Referrals increase your chances of interviewing at Ashley Furniture Industries by 2x.
Benefits: Medical insurance
Vision insurance
401(k)
Tuition assistance
Disability insurance
Paid maternity leave
