Sr. Advertising Manager, Amazon Advertising The e-commerce landscape is expanding rapidly, and brands require expert strategy to maximize their online presence. At Straight Up Growth, we provide industry-leading Amazon Advertising solutions to elevate brand awareness, drive targeted traffic, and accelerate client growth. We are seeking a highly driven and experienced leader to join our dynamic team and manage our dedicated group of Amazon Advertising experts. Key Competencies & Experience: Strategic Amazon Expertise: Strong, demonstrable understanding of Amazon Marketing Cloud (AMC), Amazon Search, and DSP applications. Data Analysis Prowess: Advanced proficiency in leveraging data analysis tools, particularly Google Sheets with complex pivoting capabilities. Experience with statistical analysis is highly valued. Continuous Improvement Mindset: Proactively identifies and implements innovative solutions to enhance performance, efficiency, and established workflows. Exceptional Communication: Superior written and verbal skills, capable of articulating complex advertising strategies clearly to both internal teams and executive-level clients. Organizational Mastery: Highly organized, adept at managing multiple complex tasks simultaneously and effectively prioritizing demanding workloads. Self-Driven & Accountable: Demonstrates strong initiative, ownership, and composure under pressure in fast-paced, high-stakes environments.
Key Responsibilities:
Campaign Strategy & Execution: Develop, launch, and manage Amazon advertising campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP, ensuring campaign structures align with client goals, budgets, and performance targets.
Performance Optimization: Monitor campaign performance daily and make data-driven optimizations to bids, budgets, targeting, keywords, placements, and audience strategies to improve ROAS, TACoS, sales growth, and overall account efficiency.
Keyword, Category & Market Research: Conduct keyword research, competitor analysis, category reviews, and retail performance assessments to identify growth opportunities and inform campaign strategy.
Client Strategy & Consultation: Support client advertising strategy by providing clear recommendations, performance insights, and actionable next steps tied to business objectives, market conditions, and Amazon account performance.
Reporting & Analysis: Generate insightful performance reports, conduct regular and ad-hoc analyses, and rigorously track success by leveraging both advertising-specific and overarching total KPIs.
Amazon Ecosystem Expertise: Maintain a strong understanding of Amazon Advertising, e-commerce trends, retail media, and marketplace dynamics to support informed decision-making and effective campaign management.
Company Benefits & Application:
Comprehensive Benefits:
We offer medical, dental, and vision insurance, a 401k match of up to 4% (after 6 months), and generous paid time off.
Professional Growth: We are deeply committed to our team's development, ensuring continuous opportunities for professional growth and career advancement.
Reporting Structure: This role reports directly to the Director of Ads.
To Apply: Please submit a comprehensive Resume and a compelling Cover Letter detailing a challenging situation you encountered and how you successfully overcame it.
