Blackstone is the world's largest alternative asset manager. Blackstone seeks to deliver compelling returns for institutional and individual investors by strengthening the companies in which the firm invests. Blackstone's over $1.3 trillion in assets under management include global investment strategies focused on real estate, private equity, credit, infrastructure, life sciences, growth equity, secondaries and hedge funds. Further information is available at. Follow @blackstone on LinkedIn, X (Twitter), and Instagram. Blackstone is seeking a standout storyteller to bring its global brand to life across social platforms. This highly visible role will craft and refine platform-native copy across formats — from daily posts and campaign assets to executive messaging and video scripts — turning firm priorities and complex investment topics into clear, compelling narrative for our target audiences. This role will bring strong editorial judgment — shaping concepts and protecting tone of voice — while partnering closely with designers, producers, video editors, channel marketers, and legal and compliance.
Responsibilities:- Develop distinctive ideas that make complex topics accessible for different audiences.
- Translate firm, business, and asset class objectives and messaging into clear concepts, narratives, and social content assets.
- Proactively identify opportunities across the Corporate Affairs team, including media appearances, live events, webinars, branded content, and translate into social-first content that is relevant, credible, and additive to Blackstone's brand
- Review interviews and long-form videos to spot high-potential moments, then shape them into scalable social formats aligned to our platform objectives.
- Draft social copy for multiple formats (e.g., short-form and long-form video, graphics, articles, newsletters) on social media platforms, ensuring all copy aligns with brand guidelines, tone of voice, and messaging strategy
- Write and edit social copy for executives and employees to amplify private wealth messaging, ensuring alignment with corporate channel strategy and tone of voice.
- Help shape creative briefs that set a strong, inspiring starting point for conceptual development.
- Partner with marketing teams including designers, producers, video editors, and channel marketers to bring integrated campaigns to life.
- Partner with stakeholders in Marketing, Public Affairs, Legal and Compliance, to ensure social content aligns with firmwide brand and business objectives and complies with industry regulations.
- Use generative AI to accelerate ideation, drafting, and versioning of content.
Qualifications:- 5+ years professional experience in writing, editing, and content creation for digital platforms.
- Exceptional writing, editing, and storytelling skills by simplifying complex investment concepts.
- Strong knowledge of financial services, alternative investments and wealth management.
- Experience writing for institutional or high-net-worth audiences is preferred.
- Effective written and verbal communication skills; executing feedback given.
- Demonstrated working in a fast-paced, dynamic environment while managing multiple priorities; and working collaboratively on a team.
- Experience optimizing content for search discoverability, i.e. SEO/GEOFluent in AI-assisted content workflows (e.g., prompt writing and rapid iteration)
- Writing sample required.
- The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position. Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.
Expected annual base salary range:$105,000 - $150,000 Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. For roles located outside of the US, please disregard the posted salary bands as these roles will follow a separate compensation process based on local market comparables.
Additional compensation and benefits offered in connection with the roleconsist of comprehensive health benefits, including but not limited to medical, dental, vision, and FSA benefits; paid time off; life insurance; 401(k) plan; and discretionary bonuses. Certain employees may also be eligible for equity and other incentive compensation at Blackstone's sole discretion.
Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training. All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.
If you need a reasonable accommodation to complete your application, please contact Human Resources at 212-583-5000 (US), +44 (0)20 7451 4000 (EMEA) or +852 3656 8600 (APAC).Depending on the position, you may be required to obtain certain securities licenses if you are in a client facing role and/or if you are engaged in the following: Attending client meetings where you are discussing Blackstone products and/or and client questions; Marketing Blackstone funds to new or existing clients; Supervising or training securities licensed employees; Structuring or creating Blackstone funds/products; and
Advising on marketing plans prepared by a sales team or developing and/or contributing information for marketing materials.
Note:
The above list is not the exhaustive list of activities requiring securities licenses and there may be roles that require review on a case-by-case basis. Please speak with your Blackstone Recruiting contact with any questions. To submit your application please complete the form below. Fields marked with a red asterisk * must be completed to be considered for employment (although some can be answered "prefer not to say"). Failure to provide this information may compromise the follow-up of your application. When you have finished click Submit at the bottom of this form.
Summary
Location: New York
Type: Full time
