BHSDM is seeking a Marketing Manager to join the new development division at its New York City headquarters. This position will oversee the day-to-day planning and execution of marketing initiatives for a portfolio of exceptional residential developments. Working closely with senior management, developers, sales teams, and external project consultants, the Marketing Manager will translate established project objectives into effective marketing plans, manage budgets and timelines and coordinate the delivery of comprehensive marketing programs. The ideal candidate is an organized, resourceful marketing professional with strong project management skills, sound judgment, and an interest in real estate, architecture, design, social media, and strategic communications. The candidate should be capable of independently managing project execution while seeking guidance on significant strategic decisions. Develop and manage project marketing initiatives under the direction of senior marketing leadership. Prepare and maintain marketing plans, budgets, schedules and deliverable trackers. Coordinate external project consultants, including creative agencies, social media specialists, media buyers, interior designers, public relations firms, photographers and other vendors. Oversee the production of sales galleries, websites, email campaigns, digital sales tools, renderings, digital and print advertising, signage, brochures and floor plans. Provide day-to-day direction and feedback to project consultants on behalf of BHSDM and the developer. Coordinate project branding, media planning, social media campaigns and digital marketing initiatives in collaboration with senior team members. Analyze campaign performance and marketing results to identify opportunities for improvement. Maintain a comprehensive understanding of project deliverables, schedules, budgets, and marketing priorities. Plan broker outreach initiatives, events and other sales support activities. Coordinate weekly project meetings with internal and external partners including sales, creative, public relations, media and design. Prepare meeting agendas, status reports and other project documentaiton. Prepare presentations, client-facing materials and marketing recommendations. Identify relevant project partners, new digital channels and partnership opportunities. Oversee content updates and visual consistency across dedicated project websites and other marketing channels. Collaborate with senior management and sales teams to establish project goals and align marketing initiatives with sales objectives. Compile and distribute regular project status reports to developers, consultants, and internal department heads. Prepare midyear and year-end marketing performance reports. Bachelor's degree in marketing, communications, business or a related field. 3–7 years of relevant marketing, project management, or new development experience. Strong written and verbal communication skills. Demonstrated ability to manage client relationships, anticipate needs and resolve problems. Experience coordinating multiple consultants, projects and deadlines. Proficiency in Microsoft Office, including Word, Excel, and PowerPoint; experience with Adobe Creative Suite is a plus. Familiarity with digital marketing, social media, email marketing tools, and campaign analytics. Experience in real estate development, interior design, media, luxury marketing, or architecture is preferred. Annual bonus. Company-assisted health insurance. Vacation, sick, holiday, and personal time.
