Brand Strategy Lead for Premium Marine Marketing

MasterCraft Boat Company in Vonore, TN is seeking a Director of Marketing to lead all marketing efforts for the MasterCraft brand, including brand strategy, product commercialization, consumer demand generation, dealer marketing, events, content, and retail activation. This role serves as the primary marketing leader, translating enterprise strategy into market-facing execution to strengthen brand equity, drive consumer demand, support dealer success, and accelerate retail growth.