West Des Moines, Iowa | Executive Leadership Opportunity | Total Compensation Up to $200K + Benefits Are you a senior marketing and growth leader who knows how to turn customer or member insights into engagement, retention and revenue growth? We are seeking a Senior Vice President of Marketing & Growth to join the executive leadership team of a highly respected statewide membership organization serving a vital sector of Iowa's economy and communities. This is much more than a traditional marketing role. We are looking for a strategic, commercially minded executive who can connect marketing, membership, communications, brand, data and growth — identifying new opportunities, strengthening member value and helping an established organization continue to evolve. Association or membership-organization experience is highly desirable. Healthcare or long-term care experience is NOT required. What You'll LeadAs SVP of Marketing & Growth, you will report directly to the President & CEO and serve as a key member of the executive leadership team.
Your impact will include:- Developing and leading the organization's overall marketing and growth strategy
- Creating positioning, packaging and go-to-market strategies that increase participation and revenue across programs, products and services
- Identifying new products, services and market opportunities based on member needs and market demand
- Leading member engagement and retention strategy
- Using CRM/AMS data, analytics, surveys and member feedback to identify engagement trends and retention opportunities
- Developing business partner and sponsorship marketing strategies
- Leading enterprise-wide brand, communications, media and reputation strategy
- Advancing digital and AI-enabled marketing strategies
- Overseeing media relations and crisis communications
- Supporting advocacy, legislative and stakeholder communications
- Leading workforce and employer-brand marketing initiatives
- Developing and mentoring an established marketing and communications team
- Managing the marketing and communications budget, agencies and outside partners
- Reporting marketing, growth and member-engagement performance to the Board of Directors
What We're Looking For:- We're interested in accomplished leaders who bring a combination of strategic marketing expertise and business-growth thinking.
- Ideal candidates will offer:10+ years of progressive experience in marketing, growth, communications or a related discipline4–5+ years in senior leadership with responsibility for people, budgets and strategic initiatives
- Demonstrated success developing and executing growth strategies
- Experience translating customer or member needs into products, services, campaigns or revenue opportunities
- Strong understanding of how marketing, engagement, products, services and revenue work together
- Experience leading and developing high-performing teams
- Strong business and financial acumen
- Experience managing budgets, agencies and vendor relationships
- Experience with media relations and crisis communications
- Exposure to CRM/AMS platforms, marketing analytics and digital marketing strategy
- Bachelor's degree in marketing, communications, business, strategy or a related field
- Experience within a trade association, professional association, membership organization or society is especially attractive.
- Experience in healthcare, nonprofit organizations, government affairs or another highly regulated industry is also valuable — but you do not need to come from long-term care to be considered.
- The Leader We're Looking ForYou may be a strong fit if you're the person who naturally asks:
- How do we increase engagement?
- What do our members/customers really value?
- Where is the next growth opportunity?
- How do we turn our data and insights into action?
- How can marketing contribute directly to revenue — not simply communications?
- You'll need to be strategic enough to advise a CEO and Board, analytical enough to measure results, commercially minded enough to identify growth opportunities, and collaborative enough to bring multiple stakeholders along with you.
- Why Consider This Opportunity?
- This is an opportunity to step into a highly visible executive position with the ability to influence the future direction of an established statewide organization.
- You'll have:
- A seat on the executive leadership team
- Direct partnership with the President & CEOSignificant influence over organizational growth strategy
- An established marketing and communications team to lead
- The opportunity to shape member engagement, retention and new growth initiatives
- Board-level visibility
- The ability to modernize digital, data and AI-enabled marketing strategies
- A mission-driven environment where your work has statewide impact
Location: West Des Moines, Iowa
Compensation:
Total compensation anticipated up to $200,000, commensurate with experience, plus benefits Some travel throughout Iowa and occasional national travel is required.
