E-Commerce Lead for Biofy ShopWe're looking for an E-Commerce Lead to own customer acquisition and drive growth for Biofy Shop. You'll operate across paid and organic channels - social, search, email, website - with an obsessive focus on optimization, reach, and conversion. This is a hands-on role for someone with D2C experience who knows how to acquire customers profitably and iterate daily as channels evolve. While experience matters, we believe drive and cultural fit matter most - if you're excited about our mission and passionate about shipping, we encourage you to apply even if you don't meet every requirement.
Responsibilities:- Own customer acquisition across all channels: paid social, paid search, SEO, email, content, and website
- Plan, execute, and optimize paid campaigns with a focus on CAC, ROAS, and conversion
- Continuously test and iterate - creatives, audiences, landing pages, messaging - to improve performance
- Build and optimize the end-to-end customer journey from first touch to repeat purchase
- Develop email/SMS lifecycle marketing to drive retention and LTVAnalyze performance data daily and make rapid decisions to scale what works
- Collaborate with BioDAOs to craft compelling product stories and launch campaigns
- Manage and grow organic channels including social media, SEO, and community
- Support international fulfillment setup as we scale into new markets
Requirements:- 5+ years of health, wellness or supplement e-commerce experience at a D2C brand, with hands-on customer acquisition responsibility
- Proven track record of scaling paid channels (Meta, Google, TikTok) profitably
- Deep expertise in omnichannel marketing - paid, organic, email, website optimization
- Obsessive about optimization: you test constantly and let data drive decisions
- Strong analytical skills - fluent in CAC, LTV, ROAS, conversion funnels, and attribution
- Experience building e-commerce operations from early stage to growth
- Self-starter who thrives in fast-moving, autonomous remote environments
Nice to Have:- Familiarity with Shopify, Klaviyo, or headless commerce platforms
- Interest in Web3, blockchain, or decentralized communities
- Experience with influencer marketing or community-led growth
What We Offer:- Fully remote work with flexible hours
- Competitive salary and token-based compensation
- High ownership - you'll shape Biofy's growth strategy from day one
- Mission-driven work: every sale supports groundbreaking scientific research
- Collaborative team at the forefront of DeSci and biotechnology
