Senior SEO and AI Optimization Specialist
legal marketing companySt Louis, MO
Senior SEO and AI Optimization Specialist
legal marketing companySt Louis, MOSenior L5
Search Marketing StrategistsMarket Research Analysts and Marketing SpecialistsParalegals and Legal Assistants
About The Legal Marketing Company The Legal Marketing Company builds digital marketing programs exclusively for law firms, from solo practices to national firms. We work with one firm per market, so the firms we serve never compete against our own work. Our team brings 25+ years of experience and has built 1,000+ law firm marketing programs across personal injury, criminal defense, family law, business law, and estate planning. Every client gets a custom program covering SEO, AI search, website design, and social media, with no long-term contracts. Clients stay because the work produces results. Real Work. Real Results.
The Role: Full-time contract
- Remote (U.S.-based)
- Reports to the President
We're hiring a Senior SEO and AI Optimization Specialist to own organic and AI search visibility for a portfolio of law firm clients. Your job is to make sure our clients show up wherever people now look for a lawyer: Google's organic results, the local map pack, AI Overviews, ChatGPT, Perplexity, Gemini, i and Claude.
This is a senior, hands-on role. You'll set strategy for your accounts, then do the work yourself: crawl data, Search Console, schema, content QA, and reporting. You'll work alongside our developers, content writers, and local SEO specialist, and mentor the SEO team members on your accounts.
What You'll Do:
- Strategy and ownership
- Own SEO and AI search strategy for a portfolio of law firm clients
- Build quarterly keyword, competitor gap, p and content plans by practice area and market
- Prioritize work that drives first-time calls and form fills
- Technical SEORun site health audits by account tier and turn findings into developer tasks
- Own indexing, crawlability, Core Web Vitals, redirects and internal linking
- Implement schema markup, LLMs, txt, and AI crawler accessAI search optimization (GEO / AEO)
- Track visibility and citations in AI Overviews, ChatGPT, Perplexity, Gemini and Copilot
- Structure content so AI systems can extract, cite and recommend the firm
- Strengthen entity signals: consistent firm data, attorney bios, mentions and reviews
- Test what moves AI visibility and turn it into standard process
- Content and on-page
- Write content briefs and optimize practice area, location, ation and blog pagesQA writers' content for intent, on-page SEO and internal links before it publishes
- Off-page and local
- Vet link placements and monitor referring domain growth
- Support Google Business Profile, citations, tations and map pack rankings
- Reporting and communication
- Report monthly results by channel and explain them to attorneys in plain English
- Mentor SEO team members and review their work
- What You Bring 5+ years of hands-on SEO, including at least 3 years in an agency or multi-client role
- A track record of measurable organic growth for local service businesses; law firms strongly preferred
- Deep technical SEO skills: crawling, indexing, site architecture, schema, Core Web Vitals and JavaScript rendering basics
- Practical experience improving visibility in AI search, and a working understanding of how AI systems retrieve and cite sources
- Expert use of Google Search Console, GA4, Semrush or Ahrefs, and a site crawler such as Screaming Frog
- Comfort working directly in WordPress: editing pages, managing SEO plugins, and adding schema
- The ability to run multiple client accounts and deadlines in a project management tool without dropping details
- Clear writing and confident client communication
- Hands-on experience with Claude.ai, including building skills, writing effective prompts, and connecting integrations to SEO and reporting tools
Nice to Have:
- Experience in our core practice areas: personal injury, criminal defense, family law, business law, and estate planning
- Familiarity with state bar attorney advertising rules
- Familiarity with Google Ads and CallRail, and how organic and paid search work together
- Basic HTML/CSS, Python, or Looker Studio and Google Sheets reporting
What Success Looks Like in Your First 90 DaysDays 1–30: Learn our processes, tools, and client roster. Audit each assigned account and set baselines for rankings, AI search visibility, and site health.
Days 31–60: Deliver a prioritized SEO and AI search plan for each assigned client. Clear critical technical issues with the development team.
Days 61–90: Own monthly reporting for your accounts. Document an AI search optimization playbook the whole team can follow, and show measurable gains in AI visibility and top-tier rankings on priority accounts.
Why Join Us:
- Starting compensation: $55-$75,000 base on experience, plus bonus
- Senior ownership and direct access to the agency's founder, so decisions happen fast
- A fully remote, full-time contract role with flexible hours
- One focused industry, deep expertise, and results you can point toRoom to shape how a growing agency does AI searchAI built into our everyday workflows
- Paid holidays15 paid vacation days
- The Legal Marketing Company is an equal opportunity employer.
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Level
Senior L5
Location
St Louis, MO
Occupation
Search Marketing Strategists
Industry
Offices of Lawyers
Posted
today