Director of Growth & Acquisition

Director Of Growth & Acquisition Chicago, IL (Hybrid workplace) The Director Of Growth & Acquisition Leads Chicago Public Media's Audience Growth And Member Acquisition Engine Across All Brands, Platforms, And Channels. This Role Is Responsible For Expanding The Pool Of Potential Members, Increasing Audience Engagement And Registration, And Converting Audiences Into Long-Term Financial Supporters. The Director Oversees Acquisition Strategy Across Digital, Audio, On-Air, Paid Media And Emerging Platforms, With Accountability For Acquisition Revenue, Conversion Performance, CPA Efficiency, And Sustainable Long-Term Growth.

This Role Is Responsible For Balancing Acquisition Scale With Long-Term Member Value, Ensuring Growth Strategies Prioritize Sustainable Retention, Audience Alignment, And Relationship Quality - Not Simply Transaction Volume. Success In This Role Will Be Measured Not Only By Acquisition Volume, But By The Organization's Ability To Acquire Engaged, High-Quality Supporters With Strong Long-Term Retention And Participation Potential. Strategic Responsibilities Growth Strategy & Modeling Develop Acquisition Strategies Aligned With Long-Term Audience And Revenue Goals Establish CPA And LTV Frameworks To Guide Sustainable Growth Decisions Forecast Acquisition Performance, Conversion Trends, And Channel Contribution Identify Scalable Growth Opportunities Across Paid Media, Audio, Partnerships, And Emerging Platforms Partner With Product And Lifecycle Teams To Strengthen Audience Registration, Engagement, And Conversion Pathways Experimentation & Optimization Lead Acquisition Testing And Optimization Across Channels, Products, And Audience Segments Establish Testing Standards, Reporting Frameworks, And Optimization Processes Analyze Conversion Performance, Audience Behavior, And Messaging Effectiveness To Improve Acquisition Outcomes Translate Testing Insights Into Actionable Audience, Offer, And Conversion Strategies Build A Culture Of Disciplined Experimentation And Continuous Improvement Platform Growth & Expansion Lead Acquisition Strategy For Emerging Products And Platforms, Including New Product Launching In FY27Define How New Platforms Support Audience Growth, Engagement, Registration, And Membership Conversion Partner With Product And Lifecycle Teams To Develop Audience Experiences That Strengthen Participation, Personalization, And Membership Value Channel & Performance Leadership Oversee Acquisition Performance Across Digital, On-Air, Audio, And Emerging Channels Lead Conversion Optimization Across Landing Pages, Donation Flows, Registration Experiences, And Onboarding Pathways Define Channel Strategy, KPI Governance, And Attribution Standards Maintain Visibility Into Acquisition Performance Through Reporting And Dashboard Oversight Narrative Integration & Audience Conversion Strategy Partner With Membership Leadership To Align Acquisition Messaging With Broader Audience And Membership Strategies Develop Audience Targeting, Offer Positioning, And Conversion Messaging Frameworks Translate Organizational Narratives Into High-Performing Acquisition Campaigns Lead Audience And Messaging Tests Tied To Conversion Performance Cross-Functional Leadership Partner With Product, Marketing, Insights, Editorial, And Development Teams To Align Audience Growth And Conversion Strategies Support Audience Targeting, Cohort Analysis, Attribution Modeling, And Performance Forecasting Align Acquisition Strategies Across Brands, Platforms, And Audience Experiences Lead Recurring Cross-Functional Growth And Performance Discussions Team & Operational Leadership Manage And Mentor Growth & Acquisition Team Members Establish Acquisition KPIs, Reporting Standards, And Accountability Frameworks Oversee Vendor And Agency Relationships Support Acquisition Planning, Budgeting, And Resource Prioritization QualificationsExperience Leading Multi-Channel Audience Or Membership Acquisition Strategies Strong Understanding Of CPA, LTV, Conversion Optimization, And Revenue Modeling Experience Managing Paid Digital Growth Channels And Acquisition Performance Strong Analytical, Forecasting, And Performance Optimization Capabilities Ability To Build Scalable Audience Growth Systems And Testing Frameworks Experience Leading Cross-Functional Initiatives Across Product, Marketing, Editorial, And Insights TeamsStrong Understanding Of Audience Engagement, Registration Growth, And Conversion Strategy Ability To Translate Audience Insights And Behavioral Data Into Actionable Growth Strategies CompensationThe Expected Pay Range For This Position Is $118,000 - $147,000 Per ANNUM.Chicago Public Media Provides Pay Ranges Representing Its Good Faith Estimate Of What The Organization Reasonably Expects To Pay For A Position. The Pay Offered To A Selected Candidate Will Be Determined Based On Factors Such As (But Not Limited To The Scope And Responsibilities Of The Position, The Qualifications Of The Selected Candidate, Departmental Budget Availability, Internal Equity, Geographical Location, And External Market Pay For Comparable Jobs.