Cara Cara is a New York-based fashion brand created as an expression of vibrancy and joy. Known for vivid colors, original prints, feminine silhouettes, and thoughtful craftsmanship, the brand brings an optimistic, elevated point of view to the modern wardrobe. Our retail environment is an extension of that world—beautiful, welcoming, personal, and rooted in exceptional service.
The Role:
As Store Manager, you are the leader and business owner of Cara Cara’s retail store, responsible for driving sales performance, delivering an exceptional client experience, and building a strong, high-performing, and engaged team. You oversee all aspects of the store—from sales and client development to operations, visual presentation, community engagement, and team development—while serving as the primary on-the-ground partner to Cara Cara HQ. This is a highly hands-on role for a thoughtful, entrepreneurial leader who is equally comfortable coaching a team, styling a client, analyzing business performance, and creating meaningful connections in the local community. Sales & Client Development
- Own and drive store sales performance, consistently achieving or exceeding sales targets and KPIs.
- Lead from the floor as a top-performing seller, providing exceptional service, styling expertise, and product knowledge.
- Develop meaningful relationships with Madison Avenue’s clientele, leveraging existing local connections while actively building new ones.
- Build and cultivate a loyal book of clients through personalized outreach, follow-up, thoughtful styling, and consistent year-round engagement.
- Ensure strong floor coverage and consistently deliver a seamless, elevated client experience that reflects the Cara Cara brand. Team Leadership & Development
- Recruit, hire, train, and retain a high-performing store team that embodies Cara Cara’s values and approach to service.
- Create a positive, collaborative, accountable, and inclusive team culture.
- Provide ongoing coaching, development, and performance feedback, with clear expectations and actionable guidance.
- Lead by example on the sales floor, setting the standard for client experience, selling, styling, professionalism, and brand representation.
- Own onboarding and ongoing training in partnership with HQ to ensure team members are fully equipped to succeed.
- Manage scheduling, floor coverage, payroll, and labor in alignment with business needs and productivity goals. Operations & Retail Excellence
- Oversee day-to-day store operations, ensuring excellence in inventory management, POS processes, cash handling, fulfillment, loss prevention, and store opening/closing procedures.
- Maintain impeccable store standards and ensure the physical environment consistently reflects the beauty and quality of the Cara Cara brand.
- Partner with HQ on inventory planning, replenishment, product feedback, and buy planning.
- Support ecommerce fulfillment and customer service responses as requested by HQ.
- Ensure the store is operationally ready for regular business, activations, sales, PR moments, and special events.
- Partner with Cara Cara HQ to facilitate the installation and deinstallation of store décor and fixtures, serving as the on-the-ground point of contact with contractors, vendors, and designers. Visual Merchandising & Brand Presentation
- Maintain an elevated, inspiring store environment that brings the Cara Cara aesthetic and product storytelling to life.
- Execute visual merchandising direction and ensure product presentation is consistently polished, cohesive, and commercially effective.
- Partner with HQ on store décor, fixtures, floor sets, product presentation, and visual updates.
- Support in-store events, activations, and content moments, ensuring the store is beautifully presented and client-ready. Local Marketing & Community Building
- Serve as the on-the-ground brand ambassador for Cara Cara’s 1283 Madison Avenue location.
- Partner with the HQ Marketing team to create thoughtful and elegant experiences for local press, stylists, influencers, tastemakers, and clients.
- Plan and execute ongoing in-store programming, including trunk shows, brand collaborations, and charity partnerships.
- Identify and develop relationships with complementary local businesses, hotels, private clubs, and charitable organizations to drive brand awareness and client acquisition.
- Facilitate in-store content creation in partnership with the Cara Cara content team.
- Represent Cara Cara with warmth, polish, and authenticity throughout the local community. Communication & HQ Partnership
- Communicate store performance, client insights, opportunities, and challenges to HQ in a clear, timely, and proactive manner.
- Share relevant product, client, and market feedback to help inform broader business decisions.
- Execute company initiatives and directives with consistency, ownership, and attention to detail.
- Collaborate cross-functionally with HQ teams including Marketing, Ecommerce, Operations, and Creative to support store success.
Requirements:- 3+ years of retail management experience, preferably in a luxury, contemporary, or premium fashion environment.
- Strong business acumen with a demonstrated ability to drive sales, manage KPIs, and take ownership of store performance.
- Proven ability to recruit, lead, coach, and develop high-performing teams.
- Exceptional client service, styling, relationship-building, and communication skills.
- Entrepreneurial, proactive, and solutions-oriented approach with strong attention to detail.
- Strong organizational and operational skills, with experience managing inventory, POS systems, scheduling, and store processes.
- Experience with CRM/clienteling tools (Shopify, Endear) and Microsoft Word and Excel preferred.
- Willingness to work a flexible retail schedule, including weekends, holidays, and peak periods.
- Ability to lift and move objects (20+ pounds) and perform physical retail tasks as needed.
Additional Information:
This job description is not all inclusive. In addition, Cara Cara reserves the right to amend this job description at any time. Cara Cara is an Equal Opportunity Employer committed to a diverse and inclusive work environment. The annual base salary for this position is $80,000-$100,000. The base salary is determined by experience, education, skills and location.
