TikTok LIVE enables creators, communities, and brands to connect in real time through interactive live content. The TikTok LIVE team is focused on building a vibrant, sustainable ecosystem that supports creator growth, audience engagement, and long-term platform value. Creator Networks (CNs) are agency partners that work closely with TikTok LIVE to recruit, train, manage, and grow creators. These partners play an important role in helping creators scale their presence, deepen audience engagement, and unlock monetization opportunities on the platform. As a Creator Network (Agency) Manager, you will serve as a strategic partner to assigned agencies, helping them improve performance, scale operations, and deliver greater value to the TikTok LIVE ecosystem.
Responsibilities:
Manage a portfolio of Creator Networks and own performance across key revenue, growth, and quality metrics on a monthly and quarterly basis.- Build trusted relationships with agency partners by developing a deep understanding of their business models, operational strengths, performance trends, and growth opportunities.- Lead regular business planning and review sessions with partners, including quarterly business reviews, monthly business reviews, weekly check-ins, and in-person working sessions, to drive alignment and execution.- Use internal tools, dashboards, and data insights to identify performance trends, diagnose operational issues, and recommend targeted actions for improvement.- Develop expertise in Creator Network operational best practices and translate those insights into practical coaching and scalable partner guidance.- Design and implement incentive programs and partner enablement strategies to help agencies achieve performance milestones and quality improvements.- Deliver education and go-to-market support for platform programs, campaigns, and initiatives to drive strong agency participation and measurable results.- Research industry and regional best practices across the US+ and global markets, and convert findings into actionable recommendations and case studies.- Establish and manage support processes for agency requests, including issue intake, prioritization, escalation, and resolution tracking.- Identify recurring partner pain points and develop SOPs or scalable solutions to improve operational efficiency.- Act as a liaison between agency partners and cross-functional stakeholders by consolidating feedback related to product, policy, tools, and platform operations.- Lead or contribute to high-impact special projects that influence Creator Network operations and partner performance.- Coordinate with cross-functional teams to ensure smooth project execution, milestone tracking, and post-project reporting. Minimum Qualification(s)- Bachelor's degree or above.- 2+ years of experience in external-facing roles such as account management, partner management, business development, sales, or related functions.- Experience owning business KPIs, OKRs, revenue targets, or other measurable performance goals.- Strong communication and stakeholder management skills, with the ability to influence decisions and build trust with external partners.- Analytical mindset with experience using data to drive decisions, identify opportunities, and solve problems.- Ability to work independently with a high level of ownership, accountability, and attention to detail.
Preferred:
Qualification(s)- Experience working with creator ecosystems, digital content platforms, livestreaming, social media, entertainment, or agency-based business models.- Experience managing strategic partnerships or agency relationships in a fast-paced, platform-driven environment.- Familiarity with performance analysis, business planning, and operational improvement frameworks.- Experience using dashboards, reporting tools, or data platforms to monitor partner performance and generate business insights.- Demonstrated ability to manage multiple stakeholders and projects simultaneously in a dynamic environment.- Strong commercial judgment and a proactive, solutions-oriented approach to problem solving.
Req ID: A155064
