GTM Strategy (Products and Markets)

Pallet is looking for a high-intensity, analytically minded operator to help build and scale our go-to-market motion This role sits at the intersection of product, sales, marketing, partnerships, and strategy. You'll work on the company's highest-priority growth initiatives, helping identify opportunities, drive execution, and solve complex business problems across the GTM organization No two quarters will look exactly the same. Depending on business needs, you may work on product launches, growth initiatives, sales strategy, partnerships, customer insights, market expansion, or operational improvements We're looking for someone who enjoys operating in ambiguity, learns quickly, and can independently drive projects from idea to execution Join a well-funded, high-growth startup on the path to IPO ($50M raised, 700% revenue growth in 2 years, targeting a $6T market) Work directly with our Head of Marketing Jason Feng Help transform a massive industry and scale us toward a $10B+ business This is a generalist GTM role. While no individual is expected to own every area listed below, successful candidates will be excited to work across multiple functions and adapt as the company's priorities evolve Partner with leadership to identify and execute high-priority GTM initiatives Develop and refine Pallet's market positioning, messaging, and customer narratives Lead product launches and coordinate execution across product, engineering, sales, and marketing Create sales enablement materials, including competitive positioning, demo narratives, objection handling frameworks, and deal support collateral Design and execute growth initiatives, including outbound campaigns, account-based marketing programs, and experimentation efforts Analyze sales calls, customer feedback, pipeline data, and product usage to uncover insights and improve GTM performance Build customer case studies and proof points that support enterprise sales efforts Improve operational processes across marketing, sales, and customer-facing teams Conduct market, competitive, and customer research to inform strategy and prioritization Benefits Health, Vision and Dental benefits Flexible PTO Life Insurance and Accidental Insurance Annual Company Offsites; our last one was in Sonoma Wine Country 401k option; helping you save for the future Yearly learning and development stipend Company paid dinners on Tuesdays and Thursdays in the office Fully covered uber ride home if you ever have to work late in the office Short-Term Disability Coverage Commuter benefits if you live in SF Remote office home stipend Monthly happy hours; our last one was a Golden Gate Park BBQ Equity for all staff Exceptional analytical and structured problem-solving skills Experience using AI tools for research, analysis, workflow automation, or content creation Comfort working with data from CRM, analytics, product, or sales systems Ability to operate effectively in ambiguous, fast-changing environments Strong ownership mentality and willingness to execute at both strategic and tactical levels 3+ years of experience in consulting, investment banking, private equity, corporate strategy, business operations, growth, or strategy & operations at a high-growth startup Strong written and verbal communication skills with the ability to simplify complex concepts Familiarity with B2B SaaS and enterprise sales motions Experience in growth, product marketing, partnerships, business operations, or revenue operations Experience building processes from scratch in an early-stage company Experience working directly with sales teams and customer-facing functions