Better Haircare, Mindfully MadeWe are beauty lovers from Brooklyn and we create hair products with clinically proven results, working hard for you and the environment too. Crafted to a higher standard. Our products are clinically proven, made with science-backed and responsibly sourced ingredients. We go a cut above clean, omitting over 1,300 ingredients. Certified cruelty-free and vegan. A future-conscious approach. We are emissions obsessed, committed to achieving Net Zero by 2035. Our eco-luxe packaging is made from recycled materials and is designed to recycle again. Certified B Corp and Climate Neutral. For you and the environment we make, Better Haircare, Mindfully Made.
Job Overview:
As a part time freelance content creator, you'll create, edit, and manage engaging content that grabs attention and drives engagement across paid and organic channels. You'll report to the Director, Consumer Engagement and collaborate closely with our fun-loving, fast-moving team. This role has the potential to transition into a longer-term position based on performance and team needs.
Location:
Brooklyn NYResponsibilitiesOwn the content creation process from concept to final delivery for in-house content needs Pitch content ideas with a strong focus on reach, engagement, and storytelling, supporting brand growth and community building across Instagram and TikTokPartner with the social team to identify UGC partners and curate asset requests Create multiple pieces of high-quality, aspirational content including reactive concepts that lean into fast paced cultural/social conversations Create face forward and faceless content to support brand needs (ie. You're willing to be on camera and film yourself!)Act as the point person for BTS content capture at shoots, events, and in office Edit using mobile tools, templates, or scrappy workarounds to make magic from brand assets, UGC, and your own footage Collaborate with the team to analyze performance, spot trends, and evolve content strategy based on learnings Use brand content and guidelines to create social assets across social platforms Partner with the Creative Team to support social needs while preserving brand identity Requirements1–3+ years creating content for a beauty, lifestyle, or fashion brand (in-house, agency, or as an established creator) Strong portfolio of short-form content for Instagram and TikTok with a clear grasp of what drives reach, engagement, and shareability — not just polished production Comfortable being face-forward on camera (filming yourself, presenting, reacting) as well as producing faceless/product-first content Sharp cultural awareness — plugged into trends, sounds, formats, and conversations, with the speed to turn ideas around while they're still relevant Proficient editing on mobile tools (CapCut, InShot, or similar) and comfortable working scrappy — templates, trending formats, quick turnarounds over heavy post-production Strong storytelling instincts and ability to pitch original concepts, not just execute briefs Experience capturing BTS/on-the-ground content at events, shoots, or in an office setting Collaborative mindset — able to work closely with social, creative, and community teams while keeping output on-brand Comfortable using performance data/insights to inform what you create next
