Direct Response Copywriter - Facebook & Instagram Ads
we love aiNew York, NY
$120 K to $180 K a year
APPLY (opens in a new tab)Direct Response Copywriter - Facebook & Instagram Ads
we love aiNew York, NYSenior L5
$120 K to $180 K a year
Writers and AuthorsMarket Research Analysts and Marketing SpecialistsAdvertising and Promotions Managers
APPLY NOW (opens in a new tab)Direct Response Copywriter - Facebook & Instagram AdsAI Acquisition Remote (United States) Full-time$120,000 – $180,000 / year Upload your resume once and Scout applies for you Apply with ScoutShare this job: LinkedInXSave image You'll write and iterate direct-response ads for AI Acquisition's AI-education funnels, with performance measured through live campaign results. The role works closely with the creative strategy team and requires substantial experience writing Facebook and Instagram ads with tracked spend.* Permanent* Fully Remote* 5+ years
Skills and expertise Facebook AdsInstagram AdsDirect-response copywritingUGC scripts Landing page copy Performance marketing
Key responsibilities:
- Write Facebook and Instagram ad scripts, static copy, and UGC scripts from creative briefs.* Produce multiple angle variations and iterate on underperforming copy using performance data.* Coordinate with creative strategists to deliver copy consistent with campaign angles and funnels.
How this job compares Compared with 156 open senior marketing jobs on October 10, 2026.Pay: This job pays $120K to $180K a year. The 84 open senior marketing jobs that publish US pay start at $155K on average, so this job starts about 22% lower. Similar open jobs: We Love AI Jobs lists 156 open senior marketing jobs at 97 companies.
Remote work:
This job is remote. 29 of the 156 senior marketing jobs (19%) are remote. AI in this role: Medium. The role uses AI tools and works with AI systems as a regular part of the job. The role is primarily performance ad copywriting, not building AI systems. The posting says using AI to produce copy faster is a strong signal, so AI tools may be part of the daily workflow.
Full description About AI Acquisition We help entrepreneurs build AI-powered businesses. $50M+ ARR, high-volume Meta campaigns, scaling fast. We don't make pretty content — we make ads that convert.
The Work:
You'll write the ads for a $50M ARR AI-education business running multiple active funnels, with more launching. This is not a content role. This is not a brand voice role. This is a direct-response copywriting seat inside a performance-marketing machine where ads go live fast and results are measured in days. You are not here to write clever copy that wins awards. You are here to write ads that stop the scroll, build desire, handle objections, and make people click. This role sits alongside our Head of Media / Creative Director and our creative strategy team. They supply the angles, hooks, and strategic direction. You own turning those into finished ad copy that ships. Your Output
- Facebook and Instagram video ad scripts (hooks, body, CTA)
- Static ad copy (headline, body, CTA)
- UGC-style scripts for on-camera talent
- Short-form ad variants and angle iterations
- Landing page and funnel copy support as needed If you need two weeks to write one ad, this is not your role. If you can read a brief, understand the buyer, and ship five ad scripts by end of day — keep reading. How We Work
- Volume + iteration > one "perfect" ad
- Hooks are the job. Body copy follows. CTA closes. In that order, every time.
- Direct-response cadence: brief ? write ? ship ? test ? iterate
- Speed matters. We run 100+ ads per week. Slow writers block the machine.
- Small senior team. Direct line to operators. Zero bureaucracy.* A Note Before You ApplyThis is a senior seat, and we screen hard on real Meta ad experience — specifically, ads you personally wrote that ran against $500K+ in tracked spend, verifiable in the Meta Ads Library. If that's not your background, this likely isn't the right fit right now.
Requirements
Must-have:
- 5+ years writing performance ads for Facebook and Instagram specifically — not emails, blogs, or organic content
- Personal experience on accounts with $500K+ in tracked Meta ad spend (agency or in-house — must have owned the copy, not just touched it)
- A portfolio of real ads you personally wrote, verifiable in the Meta Ads Library, with performance data (CTR, CPA, ROAS, or revenue attributed)
- Deep fluency in hooks, mechanisms, objections, proof, and buyer psychology
- Experience in info-product, coaching, online education, agency-services, or ecommerce
- You write fast — multiple complete ad scripts in a single working session
- Highly fluent in English — native or near-native level
- You can take an angle brief and execute it without needing the concept explained three times Strong signals
- Portfolio shows hooks that would actually stop a scroll — not headlines that open a brochure
- You have written UGC-style scripts, talking-head scripts, B-roll voiceover scripts, and static ad copy
- You have worked on high-ticket offers ($1K+) where the ad has to do serious persuasion work
- You use AI to produce faster, but your final copy has your commercial instinct on it, not GPT's
- You have swipe files, inspiration sources, and a real research process
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Level
Senior L5
Salary
$120 K to $180 K a year
Location
New York, NY
Occupation
Writers and Authors
Industry
Advertising Agencies
Posted
3 days ago