Requisition ID: 72412 About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constantpursuit of improving life at home. As the only major U.S.-based manufacturer of kitchenand laundry appliances, the company is driving meaningful innovation to meet the evolvingneeds of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reportedapproximately $16 billion in annual net sales - close to 90% of which were in the Americas -41,000 employees, and 35 manufacturing and technology research centers. Additionalinformation about the company can be found at Whirlpool Corp.com. This role in summary Whirlpool Corporation is seeking a Senior Analyst Brand Creative (Copywriter) for WoW Studios—our in-house, award-winning creative agency and studio. We're a growing team of passionate, collaborative humans focused on best-in-class advertising, storytelling, and consumer experience across all of Whirlpool's brands, including KitchenAid, Whirlpool, JennAir, Maytag, and Amana. We're committed to elevating and increasing Whirlpool's output of campaigns, content, design, experiences, and digital innovation across every consumer touchpoint—in-store, film, social, digital, experiential, and more. This role is onsite at our WoW Studios Chicago or Riverview Campus in Benton Harbor. In this role, you'll help develop highly conceptual, engaging copy and campaign ideas that drive results and build our brands. Through persuasive writing, sharp storytelling, and strong messaging, you'll solve marketing and consumer challenges that lead to business growth, powerful brands, and the experiences our consumers love—delivering high-quality creative on time and ensuring brand consistency across the entire consumer journey. WoW Studios is headquartered in the historic Reid Murdoch Building at the edge of Chicago's Riverwalk, with a presence at Whirlpool's Global Headquarters in Benton Harbor, MI.A portfolio showcasing your copywriting and storytelling experience—sophisticated, concept-driven work across multiple channels (print, film, digital, social, and/or experiential)—is required to be considered for this position, so please include a link to your portfolio on your resume or as an attachment to your application.
Your responsibilities will include:
Partner with an art director and creative team to develop innovative, original creative solutions to complex brand challenges, generating fresh ideas and messaging that keep our brands relevant and engaging.
Apply a strategic understanding of business goals, brand foundations, and target audiences to inform creative decisions and assess broader organizational impact. Translate complex briefs into clear concepts and polished deliverables across the consumer journey.
Craft engaging headlines, persuasive copy, concept write-ups, and messaging structures across print, digital, social, experiential, and video touchpoints.
Bring brand voices to life across diverse consumer touchpoints, ensuring consistency, clarity, and tone alignment across the consumer decision journey.
Participate in shoot productions and creative reviews, ensuring written narrative, scripts, and brand storytelling vision are accurately captured and executed.
Oversee the development of copy assets and story frameworks, collaborating with editors, designers, and production partners to ensure high-quality execution.
Partner with PGM, PM, production, and design teams to deliver projects on time and uphold brand standards.
Incorporate feedback from project leadership with a self-critical approach, continually refining work to a high standard.
Manage your time, deadlines, and goals independently to drive continuous progress.
Minimum requirements:- High School Diploma or GED 3+ years of digital and content creation experience for national or global brands
- Preferred skills and experiences
- Bachelor's degree in English, Journalism, Communications, Advertising, Creative Writing, or related field.
- Demonstrated success across the funnel—from brand-building and awareness to content, commerce, and shopper campaigns across digital and in-store that grow the business and brand love.
Strong copywriting and editorial chops, with experience crafting engaging storytelling and social media content that resonates across platforms and moves consumers through the funnel. A track record of building brands at scale—shaping perception, deepening affinity, and elevating how a brand shows up in the market. A creative and analytic mind that connects business goals with bold creative thinking.
Experience through all phases of production, edits, and final execution—partnering with both internal and external studio production teams, external agencies, and specialist vendors.
Ability to influence audiences and stakeholders with compelling presentations that link creative concepts to data and insights. A bias for action and drive to raise the bar—challenging the status quo, building on others' ideas, and giving and receiving feedback with a constructive, can-do attitude.
Proficiency in content creation tools, collaborative writing environments, AI copy tools, and presentation software.
What we offer:
Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
Additional information
Whirlpool's Ways of Working:
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including: Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year. Sabbatical - Four weeks paid leave after every five years of service. Connect with us and learn more about Whirlpool Corporation See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.#LI-JR1 Department: Marketing (20000004)
