Media Buyer (paid search and paid social) The Media Buyer reports directly to the Manager, Media Buying to evaluate media options, negotiate, reserve, and maintain media schedules for a designated market list. This individual should have 3+ years of experience and a full understanding of all paid search and paid social media executions. This position requires a dedicated team player with a high level of collaboration, organization, and communication skills, all while maintaining a positive attitude.
Responsibilities:- Set up and maintain multiple paid search campaigns in Google Ads and Microsoft Ads for multiple clients
- Set up and maintain multiple paid social campaigns for multiple clients. Proficiency in Meta required. Experience in TikTok, LinkedIn, Reddit, Pinterest are a plus.
- Manage, track and continually optimize paid search campaigns
- Analyze website traffic and offer insights for improving campaigns
- Complete regular search results audits as well as ongoing keyword and competitor research
- Support internal team members regarding ongoing or ad hoc client needs
- Demonstrate critical thinking relevant to client goals and communicate strategy considerations effectively when proposing campaign adjustments
- Responsible for meeting performance benchmarks and goals specific to campaign and/or client plans
- Complete ongoing performance analysis for all accounts, identifying wins, challenges, and optimization opportunities
- Work cross-functionally with other media execution teams to maximize cross-channel full funnel campaign opportunities
Qualifications:- Required 3+ years of hands-on media buying experience, agency setting preferred
- Full understanding of media execution within discipline
- Demonstrated ability to manage competing deadlines across multiple accounts and markets
- Comfort reading performance data and making in-flight optimization recommendations
- Clear, professional written and verbal communication with internal teams, vendors, and platform representatives
- Strongly Preferred
- Bachelor's degree in marketing, advertising, or a related field
- Experience working with Automotive and Retail clients
- Proficiency in Excel or Google Sheets, including pivot tables and lookup functions
- Platform or vendor certifications relevant to the specialty
- Google Ads and Microsoft Ads certification, working knowledge of GA4 and conversion tracking setup
- Meta Blueprint certification, working knowledge of Meta pixel and Conversions API, experience with TikTok, LinkedIn, Reddit, or Pinterest
Pinnacle Advertising is committed to providing equal employment opportunities (EEO) to all employees and applicants without regard to race, color, ancestry, national origin, gender, gender identity, gender expression, sexual orientation, marital status, pregnancy, perceived pregnancy, childbirth, religion, age, disability, genetic information, veteran status, medical condition, or other characteristics protected by state or federal law, is prohibited.
