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Job Title: Remote Paid Search Strategist
Location: Remote from Latin America
Position Type: Full-time
Salary: From $2,500 USD to $3,000 USD/month based on experience.
Schedule: Monday - Friday, 9:00 AM - 6:00 PM US Eastern Time / ET, including a lunch break
About the Client:
Our Client is an industry-leading, omni-channel digital commerce agency managing over $2.5B in client revenue and $500M+ in digital ad spend across 250+ brand partners. Built to solve market fragmentation for high-growth Direct-to-Consumer (DTC) brands, our client unites media buying, data analytics, creative strategy, and e-commerce operations. Operating with a high-performance, data-driven, and client-centric culture, our client empowers brands to scale measurably across search, retail media, social, and owned digital channels.
Job Overview:
Our Client is seeking a data-driven, client-facing Paid Search Strategist to take full ownership of end-to-end Pay-Per-Click (PPC) media operations across a portfolio of DTC client accounts. Functioning as both a technical media buyer and strategic account expert, this professional will build, execute, and optimize paid search campaigns across Google Ads and Microsoft Ads, leverage advanced automation (Performance Max, Smart Bidding, SA360), analyze performance metrics (GA4, Looker Studio), and lead strategic communications to maximize ROAS, customer acquisition, and scalable brand revenue.
Key Responsibilities
Campaign Strategy, Execution & Automation:
Develops, launches, and manages high-impact paid search campaigns across Google Ads and Microsoft Ads tailored to DTC consumer journeys. Implements data-driven campaign optimizations, adjusting keyword bids, audience segments, creative assets, and budget allocations to maximize ROAS, CAC, and LTV.Leverages advanced search automation tools-including Performance Max, AI-driven Smart Bidding, SA360, and DSAs-alongside manual bid strategies to maximize efficiency. Conducts continuous A/B testing on ad messaging, responsive search ads (RSAs), landing pages, and audience targeting to generate incremental growth.
Analytics, Attribution & Media Budget Forecasting:
Prepares, analyzes, and presents client-facing performance reports utilizing Google Analytics (GA4), Looker Studio, and multi-touch attribution platforms.
Monitors daily budget pacing, spend allocation, and account profitability across multiple DTC brands to prevent overspending and catch performance gaps early.
Forecasts monthly and quarterly media spend based on historical performance data, retail seasonality, and aggressive growth targets.
Leverages first-party data integrations (CDP/CRM) and third-party audience segments to refine retargeting and acquisition campaigns.
Client Strategy, Cross-Functional Collaboration & Creative Innovation:
Serves as the primary Paid Search Subject Matter Expert on client strategy calls, presenting performance reports, strategic shifts, and growth ideas.
Partners cross-functionally with Client Services, Paid Social, Lifecycle Marketing (Email/SMS), CRO, and Web Development teams to ensure holistic brand alignment.
Writes, tests, and iterates compelling ad copy optimized for DTC buyer psychology, coordinating with creative teams to deploy high-converting visual and video assets.
Educates internal teams and external client stakeholders on emerging search engine marketing (SEM) trends, platform algorithm updates, and media buying innovations.
Qualifications, Skills, and Key Competencies
Required Qualifications:
Paid Search & SEM Expertise: Proven hands-on experience building, launching, managing, and optimizing paid search campaigns across Google Ads and Microsoft Ads.
DTC E-Commerce Focus: Demonstrated track record driving performance against core DTC metrics (ROAS, CAC, LTV, conversion rate, and online revenue growth).Data-Driven Media Optimization: Advanced expertise in manual and automated bid strategies, keyword management, audience targeting, budget pacing, and continuous A/B testing.
Analytics & Reporting Proficiency: Strong proficiency using Google Analytics (GA4) and reporting software to translate complex campaign metrics into actionable strategic insights.
Client-Facing Communication & Ownership: Excellent written and verbal English communication skills, with confidence leading client presentations, explaining performance data, and recommending strategic pivots.
Cross-Functional Collaboration: Demonstrated ability to work smoothly with Client Services, CRO, email marketing, creative, and technical development teams.
Schedule Alignment: Full-time availability to work standard US Eastern business hours (Monday - Friday, 9:00 AM - 6:00 PM ET).Remote Infrastructure: Dedicated, quiet home office, high-performance computer setup, and a stable, high-speed internet connection.
Preferred Qualifications:
Official Google Ads and Microsoft Ads Professional Certifications.
Prior experience managing multi-account paid search strategy within an agency setting.
Hands-on experience with Search Ads 360 (SA360), Performance Max, and advanced programmatic search platforms.
Advanced proficiency with Looker Studio dashboard design and first-party customer data platforms (CDP/CRM).
Benefits:
Competitive Fixed Salary: $2,500 USD/month.
High-Impact Agency Role: Direct oversight of media strategies for high-growth US Consumer Packaged Goods (CPG) and DTC brands.
Advanced Tech Stack: Work with enterprise media tools, AI-driven bidding software, and cutting-edge analytics platforms.100% Remote Infrastructure: Execute multi-channel paid search operations remotely from anywhere in Latin America.
Application Disclaimer:- Please Read Before Proceeding
- To ensure a fair and efficient hiring process, all applications must meet the mandatory requirements listed in the job description.
- Voice/Video Recording is REQUIREDYour application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified.
Mandatory Knockout Questions:
Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role. Please note that the citizenship question is also a knockout if you answer "YES" as we are only able to hire Latin American talent based in Latin America. Apply WiselyTo maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications. Applying to roles you don't qualify for will not improve your chances and may affect future applications. Check Your SPAM FolderAll important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication. We appreciate your interest and look forward to reviewing your application!
