Director of Growth

Key Responsibilities: Marketing Strategy & Execution Develop and execute a comprehensive marketing strategy that drives brand awareness, patient acquisition, revenue, and retention Manage and optimize the marketing budget, ensuring strong ROI across all campaigns and channels Lead go-to-market strategy for new product launches in collaboration with cross-functional teams Build, shape, and lead the marketing team to support the company's growth objectives Manage relationships with external vendors, agencies, and contractors Develop and implement an AI strategy to streamline and optimize marketing workflows and processes Physician Relationship Development Build and manage a pipeline of new physicians entering the Texas Compassionate Use Program (TCUP) Develop and execute onboarding processes for new physicians and retention strategies to strengthen long-term physician relationships Maintain regular, proactive communication with physicians enrolled in the program Create physician education materials covering product formulations, dosing guidelines, and program participation Develop and execute physician education events, webinars, and lunch-and-learns to drive engagement and program awareness Build and manage a team of physician relationship managers to scale outreach and support Understand physician pain points and develop clear, accessible guidelines addressing common questions around liability, product formulations, and dosing