Mity Brand Manager Mity Lite Inc - Orem, UT 84057
Overview: Salary Range $75,000.00 - $90,000.00 Salary
Description:
Brand Manager Driving Brand Strategy, Customer Engagement, and Multi-Channel Marketing
Salary Range:
$75-$90K/Year Position: Full Time – In Office Location: Orem, UtahMITY Inc. is seeking an experienced Brand Manager to lead marketing strategy and execution for our commercial furniture brand portfolio - MityLite, Holsag, and Bertolini. Reporting to the Director of Marketing, this role will develop and execute multi-channel marketing campaigns, create compelling content, support sales and national account initiatives, and use market insights and performance analytics to generate demand, strengthen customer engagement, and support revenue growth.
What You'll Own and Support:- Collaborate cross-functionally to implement on-brand messaging across every touchpoint in the customer journey.
- Ensure the strategic alignment and brand consistency of every marketing activity.
- Plan and execute full-funnel marketing campaigns across various channels, including email, social media, digital advertising, print, trade shows, and events.
- Oversee and contribute to the writing and editing of engaging content for marketing materials, including emails, blog posts, brochures, websites, and social media posts.
- Own, develop, and execute a strategically-aligned organic social media content calendar
- Collaborate with the sales leadership team to develop sales enablement materials, presentations, and partnerships that support lead-generation efforts.
- Augment dealer and distributor product sales by conducting co-marketing campaigns, completing dealer website audits, and providing up-to-date product descriptions and images.
- Serve as the primary point person for national account marketing, with support from the Director of Marketing.
- Monitor and analyze campaign performance using analytics tools, presenting monthly results to executive leadership and cross-functional teams.
- Conduct market research to better serve MityLite, Holsag, and Bertolini's distinct target audiences, understand the company's competitive position, identify potential promotional partnerships, and analyze industry trends.
- Stay current with industry trends and marketing best practices while contributing to a best-in-class marketing team.
What Will Help You Succeed:
The ideal candidate will have a bachelor's degree in Marketing, Business Management, or a related field and at least four years of experience in brand management, content marketing, or a similar role. They should have demonstrated success developing integrated, multi-channel campaigns that increase brand awareness, generate leads, and support business growth. Experience with B2B marketing, dealer or distributor relationships, commercial furniture, or interior design is preferred. Strong knowledge of performance marketing, advertising strategies, and sales enablement best practices will also be valuable. The right person will be an excellent communicator who can work independently and collaboratively, stay organized, and manage multiple projects at once. Experience with Google Analytics, HubSpot, or a similar CRM and marketing automation platform is strongly preferred, and HubSpot certifications are a plus.
Why Join:
MITYAt MITY Inc., you'll help create spaces where people come together. From hotels and conference centers to senior living facilities, schools, restaurants, and event venues, our furniture solutions are designed to stand up to demanding environments while delivering exceptional quality, comfort, and design. When you join MITY, you're more than a marketer; you're helping shape the stories behind the spaces where people live, learn, celebrate, and connect. Your work will influence how customers experience our brands, support our dealer and distribution partners, and drive growth across multiple commercial markets. If you're energized by building brands, collaborating across teams, and seeing your work make a measurable business impact, you'll find meaningful opportunities to grow with MITY.MITY Inc. offers competitive compensation and a comprehensive benefits package, including medical, dental, vision, life insurance, 401(k) with company match, PTO, and other employee benefits. This is a great opportunity for an experienced marketing professional to take ownership of the MITY furniture brand portfolio and influence how it communicates with customers, supports its dealer and distributor network, and continues to grow within the commercial furniture market.
