Driving marketing initiatives for the Textile Services Group, the full-time Senior Marketing Manager will develop and execute strategies to enhance demand for RFID-enabled linen and uniform management solutions, collaborating closely with sales and product teams while working in a hybrid environment.
Key responsibilities:
Own the annual marketing strategy and operating plan for Textile Services, aligning with growth priorities in hospitality and linen management Lead the development and execution of integrated marketing campaigns across various digital channels to generate and nurture qualified opportunities Manage relationships with external agencies and production partners to ensure high-quality marketing deliverables Required qualifications Bachelor's degree in Marketing, Communications, Business Administration, or a related field; equivalent experience may be considered Minimum 6 years of experience in B2B marketing, particularly in demand generation and integrated marketing Proven track record in marketing within the hospitality sector, with direct exposure to hotel operators and management companies Experience in commercial laundry or linen supply markets is strongly preferred Demonstrated ability to manage digital marketing programs and content projects effectively
