Vice President, Commercial Planning

Vice President, Commercial Planning

Business ClassificationsB2CMobileSAASAbout the RoleThe Company is in search of a Vice President, Commercial Planning to play a pivotal role in the strategic development of its membership value proposition. The successful candidate will be responsible for creating and maintaining the commercial architecture that underpins the membership model, including pricing, tier structure, benefits, and discounts. This role demands a seasoned professional with a minimum of 15 years' experience in commercial strategy, pricing, monetization, or a related discipline, particularly within a B2C or recurring revenue environment. The VP will be tasked with translating the membership strategy into a practical commercial framework, leading decisions that impact growth, conversion, and retention, and ensuring that the commercial plan is executed in alignment with the established guidelines. Key responsibilities for the Vice President, Commercial Planning include setting SVOD pricing, designing membership tiers, and defining the associated benefits and discounts. The role also involves leading scenario planning, maintaining the Promotion Rulebook, and using performance data to make informed commercial decisions. The ideal candidate will have a strong background in commercial analytics, financial concepts, and experience in supporting a global customer base. They should be adept at building and leading high-performing teams, influencing executive stakeholders, and balancing commercial opportunities with long-term enterprise value. A background in anime, entertainment, or a related cultural consumer category is a plus, and a Bachelor's degree or equivalent practical experience is preferred. Hiring Manager TitleChief Strategy Officer FunctionsStrategy