Retention Marketing Manager

What You’ll Do: Lead retention, CRM, and lifecycle strategy across email, SMS, loyalty, app, and post-purchase programs. Build customer segmentation, personalization, automation, and testing roadmaps. Optimize acquisition, welcome, conversion, repeat-purchase, VIP, and win-back journeys. Own retention technology and vendor relationships, including CRM, loyalty, and related platforms. Define KPIs, translate performance into recommendations, and communicate results to leadership. Manage and develop two coordinator-level team members. Partner with Ecommerce, CX, Marketing, Creative, Merchandising, Retail, and external partners. What You’ll Bring 5+ years in retention, lifecycle, CRM, or ecommerce marketing within a consumer or DTC brand. Strong expertise in email, SMS, automation, segmentation, personalization, and A/B testing. Experience with Klaviyo, Shopify, or comparable CRM and ecommerce platforms. A commercial mindset focused on retention revenue, repeat purchase, and customer lifetime value. Proven people leadership, vendor management, and cross-functional collaboration skills. Experience in apparel, lifestyle, retail, or another consumer-focused category is a plus.