Location: Remote (travel for shoots and campaign production as needed)
Department: Marketing
Reports To: VP of Brand Marketing, Gameday / CMO, Herway
Status: Full-Time
Salary Range: $95,000 to $130,000
About Us:
Gameday Men's Health is the nation's largest network of concierge men's health clinics, with 400+ locations nationwide. Gameday is changing how men approach performance, optimization, and preventive care through a lifestyle-driven brand that meets men where they are, from the couch watching the game to arena partnerships. Herway Health + Hormones is Gameday's sister brand for women. Herway combines in-person women's health with hospitality and community, built on the belief that your health is a lifestyle, not an annual appointment.
Position Overview:
We're hiring a hands-on Art Director / Creative Director to lead brand creative across both Gameday and Herway. You'll set the creative direction for both brands, and you'll also design the work yourself, including ad assets, in-clinic print, and campaign materials. You'll own the look and feel of everything we put out: commercial campaigns, photo and video shoots, paid media, print, and franchise materials. You'll direct external agencies and production partners, and you'll be the final check on brand consistency across hundreds of locations. Just as important, you know what makes ad creative perform. You'll keep a steady flow of new static ad versions in market, and you'll work with our in-house videographer/editor to keep improving video across paid and organic channels. You stay on top of trends in design, social, and advertising, and you bring them into the work. This role is for someone who can go from big-picture creative direction to fast, polished design work.
Key Responsibilities:- Creative Direction & Campaigns
- Lead creative direction for brand campaigns across Gameday and Herway, from concept through final delivery
- Art direct photo and video shoots: develop mood boards, shot lists, styling and casting direction, and be on set
- Direct external agency and production partner creative, giving clear briefs and feedback to keep work on brand and on schedule
- Develop campaign concepts and visual systems that scale across paid social, OOH, print, web, email, and in-clinic
- Keep two distinct brand voices clear: Gameday (performance, modern masculinity) and Herway (warm, modern, aspirational women's wellness)
- Performance Creative
- Create ongoing new versions of static ads (new hooks, headlines, layouts, offers, and visuals) to keep paid campaigns fresh and improving
- Use ad results to guide what gets made next: what to scale, what to cut, and what to test
- Work side by side with the in-house videographer/editor on video concepts, hooks, edits, and cutdowns for paid and organic
- Build a regular testing rhythm for static and video creative across Meta, TikTok, YouTube, and other channels
- Track trends in social, ad formats, and culture, and turn them into timely creative for both brands
- Hands-On Design & Production
- Design and produce a wide range of assets: digital ads, social graphics, in-clinic print (posters, signage, brochures, menus), flyers, billboards, event materials, and presentation decks
- Edit, retouch, and color-correct images for a polished, consistent look
- Adapt creative across platforms and formats without losing quality or consistency
- Turn creative briefs into on-brand designs that drive engagement and performance
- Brand Stewardship
- Own and evolve the brand guidelines for both Gameday and HerwayReview all creative from agencies, freelancers, and franchisees, and approve it, refine it, or send it back
- Build and maintain templates, design systems, and asset libraries for use across 400+ locations
- Keep both brands fresh and ahead of the category
- Collaboration & Process
- Partner with marketing, social, growth, and franchise support teams on goals, audiences, and timelines
- Plan ahead for upcoming campaigns and launches so creative is ready on time
- Manage creative workflow, priorities, and deadlines across both brands
- Present creative ideas and the thinking behind them clearly to leadership and stakeholders
What We're Looking For:- 5+ years of design experience, including 1+ years in an art director or creative lead role
- Strong portfolio showing hands-on design work, campaign-level art direction, and performance ad creative
- Proven experience creating paid social and performance ads, with a clear understanding of what drives clicks and conversions
- Comfortable using ad results to guide creative decisions and running ongoing creative tests
- Experience working closely with video editors on short-form content for paid and organic social
- A strong pulse on design, social, and advertising trends
- Experience art directing photo and video shoots, on set
- Experience managing external agencies, photographers, and production partners
- Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign); Figma and Canva a plus; After Effects or Premiere a plus
- Strong grasp of layout, typography, color, and brand systems
- Experience with both digital and print (social, paid ads, OOH, in-store or in-clinic collateral)
- Photo retouching, image editing, and color correction skills
- Ability to manage two brands and many projects at once, in a fast-paced environment
- Background in lifestyle, wellness, health, beauty, or fitness brands preferred
- Healthcare or regulated advertising experience is a plus
Why Join Us:
You'll shape the creative for two growing brands at once: the largest men's health network in the country and a new women's health brand built from the ground up. You'll own the work, have a seat at the table on brand decisions, and build a creative standard that shows up in every clinic, campaign, and touchpoint.
