About the Role:
We are seeking a Marketing Specialist with 2–4 years of B2B marketing experience, ideally at a B2B SaaS company. Experience supporting universities, research institutions, innovation organizations, or EdTech/SaaS companies is a strong plus. The ideal candidate is a hands-on marketer who can independently execute campaigns, create content, support events and product launches, and work closely with Sales and Customer Success in a fast-paced environment. This role is ideal for someone who enjoys getting things done, managing multiple projects, and turning marketing plans into measurable results.
Key Responsibilities
Marketing Campaigns & Demand Generation:
Execute email, digital, social, and lead-generation campaigns.
Support lead nurturing and customer engagement throughout the customer journey.
Coordinate campaign timelines, assets, and follow-up activities.
Monitor campaign performance and identify opportunities to improve results.
Sales & Product Marketing:
Create and maintain sales collateral, presentations, one-pagers, and other customer-facing materials.
Support product launches and help translate product features into clear, compelling marketing messaging.
Partner with Sales and Customer Success to support pipeline generation and customer engagement.
Help ensure sales and marketing teams have the content and resources they need.
Content & BrandWrite and produce blogs, newsletters, case studies, customer stories, social content, and other marketing materials.
Manage and update website content.
Support thought leadership and customer advocacy initiatives.
Help maintain consistent messaging and branding across marketing channels.
Events & Community:
Support conferences, webinars, and industry events from planning and promotion through follow-up.
Coordinate event logistics, marketing materials, communications, and post-event outreach.
Help build engagement within the higher education, research, and innovation ecosystem.
Support relationships with industry organizations, partners, and communities.
Marketing Operations & Analytics:
Maintain marketing calendars, campaign schedules, and project workflows.
Coordinate marketing projects and ensure deliverables are completed on time.
Track campaign, email, website, social, and event performance.
Prepare basic marketing reports and use data to identify opportunities for improvement.
Work with CRM, email marketing, webinar, automation, and analytics platforms to execute and measure marketing programs.
Required Qualifications:
2–4 years of B2B marketing experience, preferably in SaaS, EdTech, higher education, research, or technology.
Experience executing marketing campaigns across email, social, content, webinars, and/or events.
Strong writing and communication skills.
Strong organization and project management skills with excellent attention to detail.
Ability to independently manage multiple projects and meet deadlines.
Strong analytical mindset with the ability to measure results and use data to improve marketing efforts.
Comfortable working in a remote, fast-paced environment.
Ability to take ownership of projects and move work forward with minimal oversight.
Preferred Qualifications:
Experience in the higher education, research commercialization, technology transfer, or innovation ecosystem.
Experience with B2B SaaS marketing.
Experience supporting conferences, trade shows, and webinars.
Familiarity with CRM, email marketing, webinar, marketing automation, and analytics platforms.
Experience creating marketing content using tools such as Canva, Adobe, or similar platforms.
Interest in AI, emerging technology, and innovation.
This is a full-time, remote-first position with an annual salary range of $60,000–$80,000 USD, paid twice monthly. Employees receive: Unlimited paid time off, Health, dental, and vision insurance benefits.
