Senior Manager Of Site Merchandising Our client is seeking a highly organized, commercially minded Senior Manager of Site Merchandising to lead the day-to-day merchandising and performance of an elite brands digital storefront. This role will translate seasonal, product, marketing, and promotional strategies into accurate, compelling, and conversion-focused onsite experiences. This position will own daily merchandising decisions, prioritization, cross-functional coordination, and final quality assurance, while partnering with Site Operations and support teams on product setup, promotion configuration, and production execution. This is an in-office work cadence (not remote or hybrid) and must be based in the Boston area. Our client will consider some relocation assistance for the right candidate. The salary range for this role is $160,000-175,000 plus bonus.
Responsibilities:
Lead the day-to-day site merchandising experience across the homepage, landing pages, product listing pages, product detail pages, search, navigation, and product recommendations.
Translate seasonal, product, marketing, and promotional priorities into clear onsite merchandising plans and execution briefs.
Partner with Site Operations and support teams to ensure new products, colorways, promotions, markdowns, and site updates launch accurately and on schedule.
Provide final merchandising review and approval for product launches, including categorization, product attributes, imagery, descriptions, color naming, recommendations, and product ranking.
Create and maintain the category and subcategory strategy, ensuring products are appropriately categorized and ranked based on commercial priorities, inventory, customer behavior, and performance.
Own onsite product-ranking decisions and adjust featured products, imagery, recommendations, and category placement based on availability and business performance.
Lead the strategy and ongoing optimization of You May Also Like, upsell, cross-sell, and other product-recommendation experiences.
Manage onsite search merchandising, including search tuning, synonyms, ranking rules, redirects, and zero-result experiences.
Partner with Creative to select studio photography, approve color-up imagery, and identify product and lifestyle-photography needs.
Review and approve the onsite execution of markdowns, sale assortments, promotional experiences, and changes to full-price shopping paths.
Partner with CRM and Marketing to quality-check email links, landing pages, product availability, and merchandising before campaigns launch.
Monitor site and product performance and translate revenue, conversion, inventory, search, and customer-behavior insights into daily merchandising actions.
Execute personalization and experimentation initiatives in partnership with the Senior Director, Analytics, Product, and Marketing teams.
Conduct regular site reviews across desktop and mobile, identifying experience issues and coordinating resolution with Site Operations, Product, Engineering, and Creative.
Participate in cross-functional planning for product-line needs, markdowns, promotions, homepage content, email calendars, site enhancements, and photography.
Establish merchandising standards, briefs, quality-assurance processes, and workback plans that enable support teams to execute consistently and efficiently.
Manage day-to-day workflows with PLP, search, recommendation, and personalization technology partners, escalating roadmap and strategic needs to the Senior Director.
Develop and coach Site Merchandising team members down the road while maintaining clear priorities, accountability, and high execution standards.
Required Qualifications:
7-10+ years of experience in Ecommerce, site merchandising, digital merchandising, or a related DTC retail function.
Demonstrated experience owning day-to-day site merchandising for a high-volume ecommerce business.
Advanced experience with Shopify Plus and strong working knowledge of product catalogs, collections, taxonomy, merchandising applications, content workflows, and platform integrations.
Experience using PLP and onsite-search platforms such as Nosto, Search Spring, Constructor, Bloomreach, Algolia, or comparable solutions.
Experience with recommendation and personalization platforms such as Monetate, Visually, Adobe Target, or similar.
Familiarity with A/B and multivariate testing or comparable tools.
Strong understanding of product taxonomy, attributes, filtering, faceting, product ranking, search tuning, redirects, recommendations, and onsite navigation.
Experience directing product launches, markdowns, promotional experiences, sale assortments, and inventory-sensitive merchandising in partnership with operational support teams.
Strong visual judgment and experience partnering with Creative teams on studio photography, product-image selection, color accuracy, lifestyle imagery, and digital presentation.
Proficiency with ecommerce analytics and digital-experience platforms such as GA4, Tableau, Looker or comparable tools.
Strong analytical skills and the ability to translate customer, inventory, and product-performance data into timely merchandising actions.
Exceptional attention to detail and a demonstrated ability to manage multiple launches, campaigns, and priorities under tight deadlines.
Strong project-management, quality-assurance, documentation, and cross-functional communication skills.
Experience managing or developing Site Merchandising team members preferred.
Footwear, apparel, or consumer lifestyle brand experience preferred.
If you meet the required qualifications and are interested in this role, please apply today.
