Senior Growth Manager - Paid Social

The Role: We’re hiring a Senior Growth Manager, Paid Social to lead a portfolio of strategically important paid social accounts. You’ll be the primary strategist and client lead for your book of business, owning the connection between each client’s business goals and how we execute on paid social: media strategy, creative testing, forecasting, measurement, and growth planning. You’ll primarily lead our Growth tier accounts, may lead select additional accounts, and will support our Associate Directors and Directors on some of our largest Premier clients. Compensation$80,000 to $90,000 base salary plus variable commission, depending on experience. This is a full time, fully remote role open to candidates anywhere in the United States. What You’ll DoPaid Social Strategy and Account Leadership Own paid social strategy, execution, and performance for your assigned accounts Build, manage, and oversee campaigns across Meta, TikTok, LinkedIn, Pinterest, Reddit, and other relevant channels Maintain and evolve prospecting, retargeting, audience, and campaign structures based on client objectives and account maturity Own pacing, forecasting, and budget allocation, spotting overspend, underspend, and scaling opportunities early Build a testing roadmap across audiences, creative, landing pages, and offers, tied to clear hypotheses and success criteria Ensure accurate conversion tracking across pixels, CAPI, UTMs, offline conversions, and attribution frameworks Oversee CRM, Zapier, offline conversion, and lead funnel integrations for lead generation clients Optimize toward real business outcomes like ROAS, CAC, CPL, MER, LTV, pipeline, revenue, and contribution margin Connect platform performance to broader client economics so your recommendations are grounded in business impact Diagnose complex performance issues and build corrective action plans across media, creative, tracking, funnel, and offer Lead quarterly and longer term strategic planning for your clients Stay in the accounts yourself, ready to build campaigns, run optimizations, and make technical changes directly Creative and Growth Strategy Own creative testing strategy across your accounts Turn performance trends into creative hypotheses and testing priorities Partner with creative teams on briefs, concepts, iterations, and production priorities Spot creative fatigue, emerging winners, and opportunities to scale Fold landing page and offer testing into your broader growth strategy Client Strategy and Retention Serve as the primary strategic contact for your clients Lead recurring client calls and quarterly business reviews Translate complex performance data into clear recommendations executives can act onBuild trusted relationships with senior client stakeholders Flag risks early, before they become escalations Identify opportunities to grow client investment and VGM’s scope Mentorship and Team Contribution Mentor Growth Managers and junior media buyers on your accounts Review work and provide technical and strategic QADelegate thoughtfully while staying accountable for outcomes Help onboard and train new team members Share testing learnings, advanced strategies, and platform updates with the team Recommend improvements to VGM processes and playbooks Support paid social audits, pitches, and new business research What You Bring4 to 5+ years of professional paid social and media buying experience Significant agency experience managing multiple clients at once A track record of owning complex or high investment accounts Experience leading client strategy and presenting to senior stakeholders Expert level Meta Ads knowledge, plus strong experience on TikTok, LinkedIn, Pinterest, and Reddit Advanced knowledge of CAPI, offline conversions, attribution, ecommerce tracking, and CRM integrations Advanced Excel or Google Sheets skills for pacing, forecasting, budget modeling, and performance analysis A strong grasp of ecommerce and lead generation economics Experience mentoring junior media buyers is a plus; formal people management experience is not required