Video Production Manager

Franchise Sidekick Overview Are you a life-changer? Do you believe in guiding people toward living life on their terms? At Franchise Sidekick, we help aspiring and established entrepreneurs reduce the risk of buying a franchise by providing insider access, trusted education, and a proven process. We are a content-driven, technology-forward franchise advisory firm generating over 60,000 leads per year. Video is at the core of how we educate, build trust, and convert leads across long sales cycles—and the Sidekick Life Podcast is the engine that powers it all. We're looking for a Video Production & Growth Manager who doesn't just make great content—they make content that converts. Someone who can produce with quality, publish with strategy, and optimize relentlessly.

Department Head: Director of Brand & Content

As Video Production & Growth Manager, you will own the full lifecycle of video content at Franchise Sidekick—from raw footage to final publish to performance optimization. The Sidekick Life Podcast is our most important content asset. You'll be responsible for producing, distributing, and repurposing every episode across YouTube and social channels, ensuring it drives real business results—not just views. This is not a passive editing role. You will bring content ideas to life, build the systems that scale production, and actively manage our YouTube channel to grow subscribers, increase watch time, and convert viewers into leads. Sidekick Life Podcast Production (25%)Own end-to-end production of the Sidekick Life Podcast—recording, editing, audio/video sync, and final delivery. Create short-form clips, highlights, and social-ready cuts from every episode. Ensure every episode is published on schedule with consistent quality, branding, and storytelling. Collaborate with hosts and guests to deliver a polished, professional experience from setup through post-production. Manage episode distribution across podcast platforms and YouTube. YouTube Channel Growth & Conversion Optimization (20%)Own the Franchise Sidekick YouTube channel strategy, with a focus on subscriber growth, watch time, and lead conversion. Optimize every upload for discoverability: titles, descriptions, tags, chapters, thumbnails, and end screens designed to drive action. Analyze channel analytics to identify what's working, what's dropping off, and where to improve. Build and manage playlists, channel structure, and CTAs that guide viewers toward conversion. Stay current on YouTube algorithm trends and apply them proactively. Test and iterate on thumbnails, hooks, and video formats to improve click-through and retention rates. Video Production, Editing & Photography (25%)Produce and edit high-quality video across multiple formats: long-form YouTube content, social clips, promotional videos, and event coverage. Manage the full production process from raw footage to final delivery. Capture live video and photography at Franchise Sidekick events. Serve as the internal photographer for headshots, team culture content, and brand moments. Ensure all visual assets align with brand standards and elevate overall content quality. Paid Creative & Performance Support (10%)Partner with the Growth team to produce video assets for paid traffic campaigns. Edit and adapt content to improve performance across platforms. Support rapid iteration of video ads and creative testing based on performance data. Production Systems & AI-Driven Efficiency (20%)Build and maintain efficient workflows for production, file organization, and asset management. Leverage AI tools to accelerate editing, clipping, captioning, transcription, and repurposing. Identify opportunities to increase content output through automation and emerging technologies. Stay current on trends in video production, social platforms, and content formats. Ensure deadlines are met consistently across all content initiatives. A Day in the Life…No two days look the same—and that's what makes this role dynamic. One day, you're editing and publishing the latest Sidekick Life Podcast episode, pulling the three best clips for YouTube Shorts and Instagram Reels, and checking how last week's episode is performing. The next, you're working with the Growth team to produce new video ad variations, or experimenting with a different thumbnail style to improve click-through on a top-performing video. You'll collaborate closely with the Content and Brand teams to keep the production calendar moving and the quality bar high. You'll also be the person who knows what's actually working on our YouTube channel—and what we should do differently. Whether it's a 60-minute podcast episode, a 30-second ad, or a testimonial from a franchise owner, your work directly shapes how we build trust, grow our audience, and convert leads. This Job Might Be a Good Fit For You If You…Have 3–6+ years of experience in video production, editing, or content creation. Have direct experience managing or growing a YouTube channel—not just uploading to one. Understand YouTube SEO, channel optimization, and what drives watch time and conversions. Are proficient in Adobe Premiere Pro, Final Cut Pro, or similar editing platforms. Have experience producing podcast content (video and/or audio) at a consistent cadence. Understand pacing, storytelling, and what makes content engaging across different platforms. Have experience producing content that supports paid media or performance marketing. Are curious about AI tools and actively use them to improve efficiency. Can manage multiple projects and deadlines without sacrificing quality. Take ownership of your work and proactively identify ways to improve output. Thrive in a fast-paced, high-output environment where your work has direct business impact.

Our Process and Next StepsAt Franchise Sidekick, we're committed to building a team that reflects our values and supports our mission. We take our hiring process seriously—not just because we want to find the most qualified candidates, but because we care about creating the right fit for both you and our team. After you apply, our team will review your materials and reach out if your background and experience align with the role. From there, our process typically includes a first-round interview to learn more about your goals and how they align with the position, followed by a second-round conversation with additional team members. In some cases, we may ask you to complete a short task or exercise related to the role. Final candidates will be notified of our decision, and if we extend an offer, we'll walk through the details and next steps together. Franchise Sidekick is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, national origin, gender identity or expression, sexual orientation, age, disability, veteran status, or any other protected status under applicable laws. If you require accommodations during the hiring process, please don't hesitate to let us know—we're happy to support you.