Web Content Specialist We are seeking a Web Content Specialist to support and implement web content edits across external-facing websites, emails, and digital platforms. This role involves managing content updates using HTML and CMS platforms, ensuring adherence to brand, SEO, and accessibility standards (508 compliance), and collaborating with stakeholders to ensure timely delivery of content changes.
Key Responsibilities:
Web Editing & Implementation (35%)Edit and publish content using basic HTML within CMS platforms.
Ensure adherence to branding, SEO, META tagging, and accessibility guidelines (508 compliance).Validate all edits for content accuracy, visual integrity, and functionality.
Convert approved content into static and dynamic web pages using appropriate tools and styles.
Communicate with business stakeholders to define content needs and updates.
Content Compliance & Optimization (35%)Execute content changes through defined workflows and compliance processes.
Assist in writing and reviewing Standard Operating Procedures (SOPs).Use SEO reports and web analytics to optimize content layout, navigation, and metadata.
Prioritize content edit requests and maintain clear communication with requestors.
Testing, QA, & Documentation (20%)Perform UAT and quality assurance for new content, page layouts, or site updates.
Document and report defects or issues encountered during testing.
Follow testing and implementation plans for website launches or redesigns.
Ensure consistent writing style, grammar, and formatting across web content.
Email Content Management (10%)Build and edit messages within enterprise email platforms.
Validate content, links, and assets prior to deployment.
Maintain distribution list accuracy and compliance.
Generate reports on email performance and user behavior.
Required Skills & Qualifications
Education:- Bachelor's Degree in Communications, Marketing, Writing, or a related field.
- In lieu of a degree, 4 additional years of relevant experience required.
- Top 5 Required Skills
- Familiarity with Web Content Management Systems (Drupal, SharePoint, WordPress, TeamSite, etc.)Knowledge in Adobe Acrobat Professional
- Proficiency in HTML and CSSStrong Attention to DetailSolid Project Management skills
- Additional Required SkillsWeb content editing, proofreading, and publishing
- General knowledge of web usability and SEOAdobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
- Excellent written/verbal communication
- Ability to manage multiple projects and meet tight deadlines
Preferred Qualifications:- 1+ year of professional experience in web content editing or management
- Experience with web analytics tools and optimization techniques
- Working knowledge of 508 compliance and accessibility standards
- Prior experience using Adobe Dreamweaver or related web editing tools
