Field Marketing & Sales Manager

Field Marketing & Sales Manager The United Group of Companies, Inc. – celebrating over 50 Years in business - is a full-service, vertically integrated leader in real estate development and management with over 50 years of industry expertise. Our mission is to develop, build, and acquire vibrant communities where our residents, investors, partners, and commercial clients feel welcome, connected, and fulfilled. Our commitment to innovation sets us apart and is evident in our award-winning lifestyle programs. We firmly believe that where you live, and work, should be an experience that enriches and improves your life. United Group provides a place to call home and a space where businesses thrive in all the communities we join. We have an immediate need for full – time Field Marketing & Sales Manager to join our team at our Corporate office. This role will oversee our portfolio in Syracuse, NY.Responsible for all local grassroots outreach efforts and developing relationships and co-marketing opportunities with a variety of local organizations Plans marketing events, such as tabling or exhibiting, to increase awareness of the properties and generate new resident leads Partners with property managers and the corporate marketing team in creating calendars, fliers, posters, newsletters, print and social media ads, and other materials for the purpose of promoting upcoming events and building overall brand awareness Monitors overall traffic goals for individual events and overall property performance and evaluates quality of traffic Monitors leasing velocity and performance, creating strategic sales initiatives to hit leasing and occupancy goals Manages Marketing and Leasing calls to ensure deliverables from on-site team Evaluates vendor performance and updates vendor-managed campaigns to increase performance, obtains competitive vendor quotes, and manages marketing vendor relationships Manages marketing budgets for each community and works with the Property Manager and Property Accountant accordingly Manages and updates digital marketing platforms, including but not limited to: ILS sites, Google Business pages, social media, Chamber of Commerce platforms, local business pages Assists in managing social media accounts for the properties and is responsible for meeting social growth goals Works in conjunction with the marketing services team to design and develop advertising and marketing collateral for print and electronic media outlets in accordance with plan and budget Responsible for reporting on marketing and leasing performance metrics Attends and/or speaks at events to raise local awareness and generate a prospect pipeline for the leasing team Maintains and executes on an ongoing 90-day marketing plan for properties that includes community outreach initiatives, digital, print, and other marketing activities Reports on results of marketing activities and adjusts tactics as needed to drive marketing and leasing results internally and for clients Monitors marketing collateral and supplies; orders supplies from the corporate marketing team as needed; stocks supplies upon receipt Assists with overall leasing of vacant units Job Overview + Requirements