Territory Sales Representative

Key Responsibilities: Grow Trex Composite Fencing sales by converting share from wood, vinyl, and competitive composite products Develop deep understanding of local market dynamics, competitor offerings, and pricing structures Influence product selection at the contractor and homeowner level through education and value-based selling Track and grow composite penetration within targeted accounts and territories Identify high-potential residential fencing contractors within the assigned territory Recruit, onboard, and activate contractors into a strategic partnership with FSG and Trex Drive consistent quoting behavior where Trex Composite Fencing is included on every applicable project estimate Establish Trex as the contractor's trusted premium fencing solution, not an occasional upgrade Support in-field training, product demos, lunch-and-learns, and jobsite visits (support of Trex Product Sales Specialist) Educate contractors on Trex product features, performance benefits, installation best practices, and homeowner value propositions Support contractors with quoting tools, samples, and sales enablement materials Coach contractors on how to present Trex confidentlyeven when homeowners initially focus on wood or vinyl pricing Build strong working relationships with contractors, dealers, and internal partners Collaborate closely with Inside Sales, Customer Service, and Operations to ensure excellent contractor experience Act as the voice of the market by providing feedback on product performance, objections, and competitive threats Execute territory plans aligned to growth targets, contractor activation goals, and composite share objectives Track activity metrics (contractor visits, trainings, demos, quotes written) and performance metrics (revenue, installs, share growth) Maintain accurate CRM records and forecasting

Requirements: 3+ years of outside sales experience, preferably in building materials, construction products, or home improvement Proven success influencing product selection and driving adoption of premium solutions Experience working with contractors, installers, or trade professionals Strong consultative and value-based selling skills Self-motivated with the ability to manage a field-based territory independently Valid driver's license and ability to travel within assigned market Preferred Fencing, decking, railing, or exterior building products experience Experience launching or growing a new product category Familiarity with wood, vinyl, aluminum, and composite fencing systems

Key Competencies: Contractor-focused mindset Premium product positioning Relationship-building and trust development Influence without authority Strong presentation and training skills Data-driven Territory Management Success in This Role Looks Like Consistent growth in Trex Composite Fencing share versus wood and vinyl A defined, activated pool of committed contractor partners Contractors routinely quoting Trex as a standard optionnot an exception Increased homeowner awareness and acceptance of composite fencing as a long-term value solution