We are seeking an experienced, highly technical, and strategically minded Senior SEO Strategist to help drive organic growth across a portfolio of behavioral healthcare and mental health treatment brands. Reporting directly to the Head of SEO Strategy, this individual will independently manage and execute sophisticated SEO initiatives spanning technical optimization, content strategy, local SEO, AI-driven search visibility, and performance analytics. This role is a 1099 Contractor (1-4 months) with the potential to become a full time position. The ideal candidate is an established SEO expert who can confidently manage complex projects, diagnose performance challenges, develop actionable strategies, and coordinate implementation across multiple departments. This role requires an individual who understands not only how to execute SEO initiatives but also why specific strategies work, how to measure their effectiveness, and when to adjust direction. We are looking for someone who can take a strategic objective and independently turn it into a fully executed initiative that goes well beyond surface level SEO efforts.
QUALIFICATIONS:
1. Must be 21 years or older to apply for this position.2. Successful completion of the ADP Selective Screening Services backgroundcheck as well as any other state, federal or company required background/recordcheck.3. Education Requirement:4. Experience Requirement: 7+ years of progressive, hands-on SEO experience withdemonstrated ownership of complex SEO initiatives.5.
Physical Requirements:
Ability to work on a computer/keyboard, use electronicsystems, communicate with others through written and verbal formats, ability to sitfor long periods of time, listening, reading comprehension, lifting up to 10 lbs. Knowledge, Skills, and Abilities:1. Ability to operate standard office machines and equipment, including telephones, computers, copy machines, fax machines, calculators, scanners, and shredders.2. Ability to be professional and maintain a positive attitude and relationships withcoworkers.3. Excel at both written and verbal communications to convey essential information; must be able to utilize the proper linguistic syntax and spelling.4. Knowledge of clinical and medical terminology as it relates to the delivery of clinicalcare to the clients within our programs as required by our payers.5. Knowledge of the clinical, medical, and miscellaneous services provided to theclients.6. Ability to use computer software including Microsoft Office, Adobe Acrobat, Quickbooks, CollaborateMD, NetSuite, and G Suite products.7. Advanced technical SEO expertise, including structured data, websitearchitecture, JavaScript rendering, crawl optimization, and indexing.8. Demonstrated experience managing SEO for multiple websites or large-scalewebsites.9. Expert proficiency with Google Search Console, GA4, Screaming Frog, and Semrush or Ahrefs.10.Extensive experience developing and executing content strategies, keywordclusters, and internal linking frameworks.11.Strong understanding of multi-location SEO and Google Business Profileoptimization.12.Working knowledge of AI search and emerging organic discovery technologies.13.Ability to independently diagnose complex SEO challenges and implementeffective solutions.14.Strong analytical, organizational, and project management capabilities.15.Excellent communication skills and the ability to collaborate across technical andnontechnical teams.
DUTIES AND RESPONSIBILITIES:
The Senior SEO Strategist will be responsible for all the following, and additional dutiesmay be removed or assigned as needed. These include but are not limited to: Technical SEO & Website Optimizationa. Independently conduct comprehensive technical audits across multiplewebsitesb. Identify and resolve issues involving crawlability, indexing, rendering, canonicalization, redirects, and site performancec. Develop scalable website architectures, URL structures, and internal linkingstrategiesd. Implement and validate structured data and entity relationshipse. Coordinate technical recommendations with development teams and validateimplementationf. Monitor algorithm updates, diagnose organic performance fluctuations, anddevelop recovery strategiesSEO Content Strategya. Conduct advanced keyword research, competitive analysis, and search intentmappingb. Build comprehensive topical clusters, content hierarchies, and keyword-to-URL strategiesc. Develop SEO content briefs and detailed optimization recommendationsd. Identify commercial, transactional, and informational content opportunitiese. Conduct content audits, gap analyses, and cannibalization assessmentsf. Ensure content strategies align with healthcare E-E-A-T principles and YMYLconsiderationsg. Develop internal linking recommendations that strengthen topical relevanceand conversion pathways Local SEO & Geographic Expansiona. Manage organic visibility initiatives across multiple facilities, markets, andstatesb. Optimize Google Business Profiles and location landing pagesc. Identify geographic content opportunities based on competitive positioning, market demand, and conversion potentiald. Monitor local rankings, Map Pack performance, and business listing accuracye. Coordinate with internal stakeholders and external vendors to execute localoptimization initiativesf. Support SEO strategies for new facility launches and geographic expansionAI Search & Emerging Technologiesa. Research, evaluate, and implement strategies for improving visibility acrossAI-driven search experiencesb. Analyze brand citations, mentions, and referral patterns across relevant AIplatformsc. Understand how entity optimization, structured data, topical authority, andcontent quality relate to AI search discoverabilityd. Test emerging optimization approaches and evaluate their effectiveness usingavailable evidencee. Monitor developments in generative engine optimization (GEO), answerengine optimization (AEO), and traditional search Analytics, Reporting & Business Performancea. Independently analyze organic performance using Google Search Console, GA4, Semrush, and other analytics platformsb. Monitor keyword visibility, impressions, clicks, engagement, leads, andadmissions-related conversionsc. Investigate performance changes and identify their underlying causesd. Develop dashboards, performance reports, and actionable recommendationse. Evaluate the effectiveness of SEO initiatives against business objectivesf. Present findings and recommendations to the Head of SEO Strategy Project Ownership & Collaborationa. Independently manage assigned SEO initiatives from initial research throughimplementation and measurementb. Translate high-level strategic priorities into detailed execution plansc. Coordinate with developers, content teams, designers, vendors, andoperational stakeholdersd. Maintain organized SEO documentation, roadmaps, and project timelinese. Proactively identify optimization opportunities without waiting for assignmentsf. Communicate progress, risks, and recommendations clearly and consistently To perform this job successfully, an individual must be able to perform each essential jobfunction assigned satisfactorily. The requirements listed above are representative of theknowledge, skill, and/or ability required. Reasonable accommodations may be made toenable individuals with disabilities to perform the essential functions. This role is a 1099 Contractor (1-4 months) with the potential to become a full time position.
