Manager of Visitor Services

Manager, Membership, Visitor Services & Retail (Mvs) The Manager, Membership, Visitor Services & Retail (MVS) is a key leader responsible for delivering an exceptional guest experience while supporting strong on-site commercial performance across the Bay Area Discovery Museum. Overseeing the daily operations of the Entry Pavilionincluding Admissions, Membership, Visitor Services, and the Museum Storethis role combines guest experience leadership, membership growth, retail management, revenue generation, and frontline operational excellence. The MVS Manager is responsible for executing and recommending opportunities to increase revenue and engagement throughout the visitor journey, including membership conversion and upgrades, admissions upselling, cross-selling, retail performance, promotions, special offers, and other commercial opportunities within the Museum. As a key connector between visitors, staff, and the Museum's broader revenue strategy, the MVS Manager ensures that every guest interaction is welcoming, engaging, and commercially purposefulwithout compromising the Museum's mission-driven, family-focused experience. This is a hands-on leadership role for a commercially minded customer-experience professional who thrives in a fast-paced environment and is passionate about creating memorable experiences for children and families while achieving measurable business results. Located within the stunning Golden Gate National Recreation Area at Fort Baker, Sausalito, CA, the Bay Area Discovery Museum is a unique place where play, learning, and exploration come together. This position offers an exciting opportunity for a bilingual, retail, membership, or visitor services professional looking to manage front-line operations in an interactive children's museum set within a national park. This is a hybrid position requiring employees to work onsite four days per week, with one remote workday on either Monday or Tuesday, based on business needs and scheduling requirements. Must be available to work at least one weekend day, with flexibility to work both weekend days as needed, as well as during school holidays and breaks. The pay range for this exempt role is $85,000 - $95,000.Leadership & Supervision Lead and supervise MVS staff, including Assistant Managers, Supervisors, and Assistants. Oversee recruitment, interviewing, onboarding, training, scheduling, coaching, time management, and performance assessment. Set clear performance expectations and establish individual and team goals related to guest experience, membership, retail, and revenue performance. Develop frontline staff capabilities and create opportunities for professional growth and advancement. Foster a culture of accountability, hospitality, commercial awareness, and teamwork. Serve as a visible and engaged leader on the museum floor and in the Entry Pavilion. Guest Experience & Visitor Services Ensure the visitor experience is at the forefront of policies, procedures, and daily operations. Uphold and model Museum customer-service standards and create a welcoming, inclusive environment for all visitors. Resolve visitor concerns and service issues calmly, professionally, and effectively. Respond to visitor and member inquiries via telephone, email, and in person. Monitor the guest journey and identify opportunities to improve convenience, engagement, satisfaction, and revenue. Partner with Marketing, Experience, Membership, Development, and Operations teams to ensure frontline teams are prepared for promotions, events, new experiences, and seasonal initiatives. Membership & Revenue GrowthTake an active leadership role in membership acquisition, conversion, renewal, upgrades, and cross-selling. Establish and monitor frontline membership performance goals and KPIs. Train and coach staff to effectively communicate membership value and confidently recommend the appropriate membership product. Identify opportunities to convert single-visit guests into members and existing members into higher-value tiers. Ensure frontline teams understand current membership offers, promotions, pricing, benefits, and campaigns. Monitor membership performance and provide regular insights and recommendations to the Chief Revenue & Marketing Officer. Collaborate with Marketing and Membership teams to test and implement new opportunities to increase membership revenue Retail & Commercial Operations Oversee the day-to-day performance of the Museum Store, with responsibility for sales, merchandising, inventory, customer experience, and commercial performance. Implement and recommend retail strategies that maximize sales, average transaction value, product mix, and profitability while remaining aligned with the Museum's mission and brand. Identify opportunities to introduce relevant products, seasonal merchandise, exclusive offerings, bundles, and other revenue-generating initiatives. Establish and monitor retail KPIs and sales goals. Analyze sales trends and customer behavior and make recommendations regarding product selection, pricing, promotions, merchandising, and inventory decisions. On-Site Revenue Execution & Optimization Identify and recommend opportunities to improve revenue performance across the Museum's physical visitor journey. Proactively identify and recommend opportunities for upselling, cross-selling, promotions, and incremental revenue. Support the Chief Revenue & Marketing Officer in testing and implementing new commercial concepts. Provide frontline insights and recommendations regarding opportunities related to admissions, memberships, retail, food and beverage, programs, events, experiences, and other visitor-facing revenue streams. Recommend and implement frontline sales initiatives and promotional programs. Monitor commercial performance and recommend adjustments based on visitor behavior, sales data, seasonality, and operational realities. Ensure commercial initiatives enhance rather than detract from the overall guest experience. Act as the eyes and ears on the Museum floor, identifying unmet visitor needs and opportunities to increase engagement and revenue. Training, Sales & Frontline Execution Train frontline employees on membership sales, upselling, cross-selling, promotions, retail products, Museum programs, and seasonal initiatives. Ensure staff are knowledgeable about current offers and able to confidently communicate their value to visitors. Establish consistent sales and service practices across the Entry Pavilion. Ensure staff can effectively execute promotions and transactions through POS and CRM systems. Coach employees in consultative selling techniques that feel natural, helpful, and appropriate to a family museum environment. Recognize and celebrate strong individual and team performance. Data, Systems & Performance Monitor and report on key performance indicators including admissions revenue, membership conversion, upgrades, retail sales, average transaction value, and other relevant commercial metrics. Use POS, CRM, membership, and retail data to identify trends and opportunities. Provide operational input to the Chief Revenue & Marketing Officer in establishing annual and seasonal revenue goals and manage frontline performance against established goals. Provide regular reporting, insights, and recommendations regarding on-site commercial performance. Ensure operational systems and procedures support accurate revenue tracking and an efficient guest experience.