Account Director - Experiential
poplifeNew York, NY
Account Director - Experiential
OVERVIEW:
POPLIFE is hiring an Experiential Account Director to lead and grow one of the most exciting Spirits businesses in the category. In this role, you will help strategize, develop, plan, and execute a variety of experiential consumer and trade programming. Account Director will be responsible for strategic, senior-level client relationships, acting as a thought leader and problem solver. They should be a cultural insider, with lifestyle and/or spirits related agency experience, and a solid understanding of the current experiential, Gen Z and spirits marketing landscape, in addition to emerging trends in music, fashion, sports and hospitality. The Account Director should be an effective leader with excellent communication and relationship building skills, who can manage multiple direct reports, clients and programs. Your goal will be to ensure high-quality service to our clients and that your assigned businesses run effectively and profitably.
GENERAL ROLES & RESPONSIBILITIES Account Leadership: Act as Agency main point of contact with senior client partners, have a growth mindset, always identifying new opportunities and solutions that will drive our client's business
Agency Leadership: Lead collaboration with cross functional agency teams, Strategy, Creative, Production, from program development to execution
Executional Excellence: Oversee all aspects of program execution including Large-Scale Consumer and Trade Events, Mobile Tours, Cocktail Programming, On & Off- Premise events, etc. Assist with event logistics, including site visits, run of show, schedules, staffing plans, content etc.
Financial Discipline:
Oversee and track all revenue and gross profit associated with your accounts. Develop program budgets, track expenses and manage invoices for all assigned programs
Team Mentorship: manage and mentor direct reports at various levels, support their career development
Communication: Develop communication cadence with clients to ensure program deliverables and satisfaction. Lead Weekly status calls - internal and IAT
Reporting & Analysis: report on program KPIs, key learnings, program optimization and provide strategic insight on clients' programs
QUALIFICATIONS:
8+ years of experience in experiential marketing, understanding how to bring brand strategy to life through impactful experiences working with internal account, creative and production teams
Experience developing Brand experience platforms, writing, presenting and selling in concepts
Proven track record of client leadership and account growth
Experience in an agency environment; must be process-oriented and highly organized
Excellent people manager, motivator and mentor with ability to recruit and retain high functioning employees
Experience managing, tracking and reconciling large-scale, complex program budgets
Must have Bev/Alch experience
Must have experience managing direct reports and cross functional teams
Excellent written and persuasive presentation skills
Ability to mulit-task with attention to detail, follow through and consistently meet deadlines
Demonstrate Problem solving skills
Willingness to travel and be on-site for events
Passion for culture - music, fashion, art, lifestyle
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Level
Manager L7
Location
New York, NY
Occupation
Advertising and Promotions Managers
Industry
Other Services Related to Advertising
Posted
yesterday