Senior Growth Marketing Manager- Paid Search (SEM)

Position Summary: We are seeking a Senior Growth Marketing Manager with a strong focus on Paid Search channels (SEM), including Google Paid Search and UAC, Apple Search Ads (ASA), and Performance Max campaigns with visibility into social, display, and video. This role will be responsible for using data-driven insights to develop and own paid search strategies, manage media budgets, drive campaign execution, and work cross-functionally to achieve growth and ROI objectives. The ideal candidate has a passion for problem-solving, a data-first mindset, and excellent communication skills. You will be part of the Growth Marketing team—a collaborative group of marketers working to expand EarnIn’s community. The US base salary range for this full-time position is $162,000 - $198,000 + equity + benefits. Our salary ranges are determined by role, level, and location. This is a hybrid position with the expectation of working from our offices in Palo Alto 2 times per week.

What You'll Do: Build & scale marketing campaigns to maximize efficient user growth for existing and new paid channels, including paid search (SEM), social, in-app video and display, programmatic, and retargeting. Hit monthly volume and efficiency targets by driving continuous improvement and hypothesis-driven experimentation of new optimization tactics. Conduct keyword research, competitive analysis, and audience targeting to identify growth opportunities and mitigate risks. Hit monthly spend and ROI goals by analyzing campaign performance to drive continuous improvement and hypothesis-led testing of new concepts. Conduct in-depth post-campaign analysis, develop test plans for new user acquisition initiatives, and measure performance to identify testing opportunities. Work cross-functionally with analytics, product, creative, and finance. Find creative and innovative solutions for acquisition and be able to make necessary enhancements to drive added value.

What We're Looking For: Paid Search Expertise: Strong experience in managing and optimizing campaigns in Google Paid Search, Apple Search Ads (ASA), Google UAC, and Performance Max. Data-Driven: Ability to leverage data and analytics to identify trends, opportunities, and areas for optimization within Paid Search. Experimental Mindset: Proven experience in running A/B tests, experimenting with new approaches, and iterating quickly to improve campaign performance. Results-Oriented: Demonstrated ability to meet and exceed performance goals through thoughtful analysis, creative problem-solving, and strategic execution. Collaborative Team Player: Work closely with internal and external stakeholders to ensure alignment on goals and strategies.

Technical Skills: Proficiency in SQL is highly valued but not required.

Experience: 7+ years in a performance-driven, media buying role with a strong emphasis on mobile acquisition and Paid Search. Attention to Detail: Ability to manage multiple projects simultaneously in a fast-paced environment with high attention to detail. Strong Communication: Excellent verbal and written communication skills, adept at presenting performance insights and strategies to cross-functional teams and external partners. Ownership Mentality: Demonstrates a proactive, self-driven attitude to constantly improve processes and outcomes. Passion for Earnin’s Mission: A genuine interest in helping build a financial system that works for everyone.

Preferred Background: BS/MS in Applied Math, Statistics, Economics, Finance, Accounting, or other quantitative fields. At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience, but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, breastfeeding or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant.