Senior Manager/Director of Marketing and BD
oneil search groupGlens Falls, NY
Senior Manager/Director of Marketing and BD
oneil search groupGlens Falls, NYManager L7
APPLY NOW (opens in a new tab)Top NY law firm is seeking a Senior Manager/Director of Marketing and BD Seven plus years of progressive marketing and business development experience, with substantial experience in a law firm environment. Mid-sized law firm experience is strongly preferred.
DUTIES AND RESPONSIBILITIES:
- Design, write and produce high-quality marketing collateral (pitch decks, capability statements, practice group overviews, proposals, RFP/RFI responses, case studies, attorney biographies), maintaining a centralized library of pitch content, experience lists and matter descriptions for quick, accurate assembly.
- Build visually sophisticated, client-ready presentations under tight deadlines with minimal supervision via PowerPoint.
- Establish brand standards across all firm messaging, materials, including templates, logo usage, etc.
- Manage firm website, attorney biographies, digital presence and social media, coordinating with outside vendors and internal stakeholders.
- Develop and execute firm-wide and practice-specific business development plans with firm leadership, informed by market, client, prospect and competitive intelligence research.
- Prepare attorneys for pitch and client meetings (research, materials, talking points, anticipated questions, follow-up strategy). Attend pitches, client meetings, conferences and industry events, representing the firm professionally.
- Drive cross-selling initiatives and support attorney business development plans with accountability and follow-through, coaching partners and associates on positioning and follow-up discipline.
- Manage the firm's conferences, sponsorships, speaking engagements and client events, including selection, budgeting, logistics and ROI analysis.
- Track pitch activity, wins, losses and pipeline, reporting results and lessons learned to firm leadership.
- Manage legal directory and awards submissions (Chambers, Legal 500 and comparable rankings).
- Manage and optimize the firm's CRM and marketing technology, including data integrity, mailing lists, campaign tracking and analytics, ensuring all activity complies with applicable attorney advertising and professional responsibility rules.
- Other Ad hoc projects and assignments as needed. QUALIFICATIONS AND EXPERIENCE
- Bachelor’s degree in marketing, Communications, Business, English, Journalism or a related field. Legal Marketing Association certification is a plus.
- Seven plus years of progressive marketing and business development experience, with substantial experience in a law firm environment. Mid-sized law firm experience is strongly preferred.
- Demonstrated record of producing pitch and proposal materials that resulted in new client engagements.
- Demonstrated experience working directly with and influencing senior decision makers.
- Expert-level PowerPoint skills. Candidates should be prepared to demonstrate design ability.
- Proficiency with design tools such as Adobe InDesign, Illustrator, Photoshop or Canva.
- Experience with Salesforce CRM or other comparable marketing platforms.
- Familiarity with website content management systems, search engine optimization fundamentals, email marketing and digital analytics.
- Experience with competitive intelligence and research resources such as Monitor Suite, Pitchbook or Lexis is a plus.
- Willingness and ability to travel for conferences, client meetings and firm events, including occasional overnight and out-of-state travel.
COMPETENCIES:
- Ethics – Treats people with respect; keeps commitments; works with integrity; upholds organizational values.
- Interpersonal Skill s – Resolves conflict without blame; maintains confidentiality; listens without interrupting; stays open to others' ideas.
- Judgement – Makes timely, sound decisions; explains reasoning; involves the right people.
- Project/Assignment Management – Plans, coordinates, and communicates project progress; delivers on time and budget.
- Problem Solving – Identifies and resolves issues promptly; gathers and analyzes information; develops alternatives; stays objective on emotional topics.
- Analytical – Synthesizes complex information; researches data; balances data with experience; designs workflows.
- Customer Service – Handles difficult situations calmly; responds promptly; seeks feedback; meets commitments.
- Dependability – Follows direction; takes ownership; keeps commitments; meets deadlines or flags alternatives.
- Executive Presence – Polished and credible with clients, prospects, and firm leadership; represents the firm professionally.
- Influence and Persuasion – Gains buy-in without direct authority; holds stakeholders accountable; drives initiatives to completion.
- Results Orientation – Drives new client relationships and measurable revenue impact; tracks and reports outcomes.
- Written and Visual Communication – Produces error-free, client-ready work; proofreads to a high standard.
- Technical Aptitude – Learns new systems quickly; uses technology to improve marketing efficiency and quality.
- Initiative – Self-directed; anticipates attorney and client needs; moves projects forward independently.
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Level
Manager L7
Location
Glens Falls, NY
Occupation
Marketing Managers
Industry
Offices of Lawyers
Posted
3 days ago