Head of Influencer Marketing

About Trade CoffeeTrade Coffee is building the future of specialty coffee at home. We've created the country's largest marketplace of exceptional independent roasters, using personalization technology and deep coffee expertise to match hundreds of thousands of customers with coffees they love. Our platform connects people to 450+ coffees from America's best roasters. Every bag is roasted fresh to order and shipped direct. We're democratizing access to specialty coffee while empowering small roasters to scale and thrive. Trade is seeking a performance-minded, systems-driven Influencer Marketing Manager to build and scale creator partnerships as a measurable acquisition channel. Reporting to the Director of Growth, you'll own Trade's creator program end to end, across TikTok, Instagram, YouTube, and whatever platform comes next. You'll turn our roasters, coffees, and customer insights into stories creators actually want to tell, hold the channel accountable to new-subscriber growth, not just reach, and partner with our brand team to ensure Trade's voice stays consistent. We're a small team, so this role is broad by design. Own and scale Trade's influencer and creator program across YouTube, Instagram, and TikTok, keeping partnerships tied to new-subscriber growth, CAC, payback, and retention goals Build the creator operating system from the ground up: tiers, sourcing workflows, third-party tools, audience-fit scoring, outreach templates, deal structures (commission-based or flat fee), usage rights, tracking standards, and post-campaign readouts Manage creator relationships end to end, from first contact through brief, contract, content review, tracking, payment, and long-term reactivation Turn Trade's roasters, coffees, personalization, and customer data into creator briefs that give partners specific, useful things to say—whether that's a roaster's story, a brewing ritual, or the moment someone finds their perfect match Grow our brand ambassador program and creator community with strategic programming that makes creators more invested in Trade over time Manage budgets and pacing with rigor; spot performance risks early and shift spend toward the creators, formats, and offers showing the strongest signal Use AI and automation to move faster and smarter across creator discovery, audience-fit scoring, outreach, briefing, trend mining, comment analysis, and reporting Partner closely with paid social, brand design, lifecycle, editorial, and our coffee and roaster partnerships teams to turn creator content into a repeatable growth engine—including whitelisting and paid amplification of top-performing content Stay current on creator marketing, platform shifts, AI tooling, and measurement so Trade keeps learning faster than the category Oversee Trade's influencer tech stack (social listening, creator sourcing, program execution and management) and identify gaps in measurement, as needed. A performance-minded creator marketer who knows the difference between a post that looks good and a program that scales Confident holding a point of view on where the next dollar should go, and equally comfortable changing it when the data says otherwise Flexible about scope—on a small team, the most useful marketer is the one who picks up what needs doing You proactively flag risks, identify opportunities, and push for what you believe inCurious about coffee (expertise not required—we'll get you there)4+ years of experience managing influencer or creator partnership programs, ideally for a DTC, subscription, marketplace, or food and beverage brand~ Experience managing paid creator budgets and negotiating deal structures, including flat fees, performance incentives, usage rights, licensing, and paid amplification~ Strong command of CAC, payback, conversion, cohort quality, and the limits of attribution~ A track record of briefing creators clearly and evaluating content before it goes live~ Practical experimentation with AI tools to speed up sourcing, research, outreach, QA, or reporting (no engineering background required)~ Strong project management skills—you can juggle creators, agencies, contracts, timelines, and internal partners without dropping threads~ We're in our Midtown Manhattan office three days a week, with everyone together in person Tuesday through Thursday. This is the perfect environment for people who value close collaboration while building something meaningful together. The chance to help grow a profitable, mission- and values-driven company alongside an experienced leadership team~ Ongoing mentorship and support from leadership and management~ 500 a year to spend on amazing coffee~ A pet-friendly office~ Two paid days of Trade-sponsored community service each year In addition, Trade offers comprehensive benefits, including company-paid health, dental, and vision insurance, 401(k), flexible spending account, and paid leave (including vacation time and parental leave) in accordance with applicable plans and policies.