Something Extraordinary Every DayTMAs our Membership Manager, you will be responsible for delivering the membership program at Belmont Park Village, executing the strategy set by the Senior Director of Strategy, and overseeing on-the-ground delivery. You will report to the Marketing Growth Officer and work directly with the Senior Director of Strategy & Business Operations on strategic direction. With a strong focus on converting Village visitors into members, moving members up through the levels to the VIC/L3 segment, and incentivizing membership spend tracking, you will help drive average transaction value, single purchase value (SPV), retention rates, and ultimately, customer lifetime value.
What you will be doing
Operational Membership Program Delivery:
Execute membership activity within the overall strategy set by the Senior Director of Strategy for Belmont Park Village, ensuring it is always optimized and developed with member experience front of mind. Critically evaluate membership positioning and messaging to ensure it adds another layer of differentiation to BPV's overall proposition and is something only BPV can offer its guests. Provide input into budget requirements for membership at the Village, prioritizing member experience and forecasted return on investment. Deliver the membership program for Belmont Park Village, ensuring we offer compelling benefits to attract and acquire new members, as well as meaningful, exciting experiences and rewards to continually engage and delight existing ones. Leverage guest knowledge and insight to proactively contribute to decision-making, iterations, and optimizations, contributing to a test-and-learn culture across the team.
Guest Acquisition & Clienteling:
Collaborate with the Concierge and Retail teams to maximize new member acquisition opportunities throughout the Village, including efficacy tracking and reporting. Collaborate with the Private Client Services team on both Global & Local Elite and HNW guests, and on the omni-channel experience with The Apartment as our clienteling space. Support the rollout and development of new services for members, including personal shopping, virtual shopping, gifting, exclusive brand experiences, and events.
Cross-Channel Membership Communications:
Develop and execute end-to-end, cross-channel activities, including rewards, reward emails, push notifications, direct mail, clienteling, and other channels as appropriate.
Develop, test and iterate membership communications that drive retention and cultivate brand advocacy.
Identify opportunities for collaboration across all Bicester Collection Villages when members are visiting New York or living in the travel area.
Work collaboratively with the CMS lead on app and website platforms to ensure the user experience is seamless.
Performance & Reporting:- Work with the Retail Analyst to ensure the regular creation and circulation of analysis and reports on key membership metrics.
- Work at a fast pace and be capable of pivoting at speed to ensure both brand and business goals are met continually and consistently in today's challenging and changing marketplace.
- What makes you special
- Every colleague is an entrepreneur at heart, and this drives our organizational culture, which values invention, innovation, and risk-taking. To be successful with us, you'll have:
- Proven experience delivering against a membership or loyalty program within retail and/or a luxury environment.
- Proven success delivering results in a matrixed, multinational organization.
- Experience using digital tools such as Power BI, Google Analytics, Contentful, and Salesforce.
- A healthy mix of creative and analytical thinking, able to deliver innovative and engaging experiences that also drive business results.
- Knowledge of US data privacy requirements (e.g. CCPA/CPRA and other state privacy laws) and the ever-evolving data privacy landscape.
- Excellent project management skills.
- A hands-on approach and strong communication skills.
- Highly organized, with high attention to detail.
- Able to work well with all levels across the business.
- Ability to both work as part of a team and work independently with minimal supervision.
About Us:
Belmont Park Village brings an elevated luxury outlet experience to metro New York. As the newest addition to The Bicester Collection, this open-air destination blends world-class designer fashion, delicious dining, irresistible year-round savings, and exceptional guest services. Whether you're coming from the city or from Long Island, the Village is conveniently located at the Queens–Nassau County border. With Long Island Railroad service from Grand Central and Penn Station in just 35 minutes, plus quick access from both JFK and LaGuardia airports, arrival is effortless for local shoppers and travelers. Belmont Park Village is located on the iconic Belmont Park campus. Adjacent to the Village is UBS Arena, home of the New York Islanders and a premier venue for concerts and entertainment, as well as the legendary Belmont Park Racetrack, host of the prestigious Belmont Stakes. Together, these destinations create a dynamic environment where heritage, style, sport, and entertainment meet, making Belmont Park Village a one-of-a-kind destination for shopping, dining, and exploration. There's no one quite like usThe Bicester Collection is the world's leading luxury shopping destination, committed to creating magical and memorable experiences for our guests. Taking the name of the founding Village, The Bicester Collection distinguishes the 12 Villages in the United States, Europe, and China as one collection of destinations for our guests, our brand partners, our travel and tourism partners, our corporate and financial media, and our internal teams. Our Vision is to be the best shopping destination in the world. Our Mission is to make the lives of others better—our brands, our guests, our people, and our communities. Our Brand Promise is to offer something extraordinary every day. Our Five Values are the glue that binds us together and allows us to lead ahead: Authenticity - Always do the right thing Innovation - Think outside of the box Passion - Do what you love and love what you do! Critical Thinking - Challenge the obvious Vision - Be mission driven always Why we're exceptional The key to our success is the quality and commitment of our people. To work in one of the teams at any of the Villages is to play an active role in redefining both the art and the science of retail. This creates a dynamic approach that underpins our ability to anticipate future trends in a fast-changing world. We provide an amazing benefits package, including paid holidays, a flexible time off policy, access to health insurance plans including medical, dental, and vision, life insurance, and short- and long-term disability insurance. We also offer a generous 401(k) match, tax-advantaged spending accounts, a generous employee referral bonus, and other supplemental benefits. The key to our success is the quality and commitment of our people. The Bicester Collection is made up of over 1,200 colleagues of over 50 nationalities. You'll be working within a creative and collaborative environment like no other, with the opportunity to develop your professional and personal skills while advancing your career. This job posting is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice. Belmont Park Village is an Equal Opportunity Employer and does not discriminate based on actual or perceived age, race, ethnicity, creed, color, national origin, sexual orientation, gender identity or expression, military status, sex, disability, predisposing genetic characteristics, familial status, marital status, status as a victim of domestic violence, arrest record, conviction record, sincerely held religious practice, or any other characteristic protected by federal, state, local, or other law ("Protected Characteristics").
