Field Marketing/Event Manager

Regional Events & Account Manager Founded in 1956, the Jacuzzi Brand has grown to become the modern-day Jacuzzi Group, the premier manufacturer of functional products for the home and outdoor space found in more than 60 countries. Jacuzzi Bath Remodel (JBRx) is the fastest growing business unit of Jacuzzi Group with 13 successful locations launched nationwide in under 5-years. Jacuzzi Bath Remodel combines our premium materials, knowledgeable sales team, experienced in-house certified installers and over 70 years of proven excellence to deliver the highest standard of customer satisfaction. The Regional Events & Account Manager owns the end-to-end performance of our Field Marketing Event team as well as our retail partnerships with Lowe's, Sam's Club, BJ's, and Costco, serving as the primary point of accountability for revenue, lead generation, and store-level execution across an assigned territory. This role combines field leadership, data-driven program management, and executive-level relationship building to maximize the productivity of every store within the program. The successful candidate will spend significant time in stores coaching associates, equipping lead takers with the tools and training they need to succeed, and engaging both store leadership and district and regional management across our retail partners. They will translate performance data into clear, actionable business reviews and build a strategic roadmap that grows revenue from the Lowe's, Sam's Club, BJ's, and Costco channels year over year. Key Responsibilities of Regional Events & Account Manager: Recruiting, Onboarding and Training: Recruit, interview, and hire a team of Field Marketing Representatives Responsible for monitoring job applications, building pipelines of strong talent, generating referrals from the current team and on the ground talent sourcing Design and run onboarding and training programs covering product knowledge, lead generation techniques, and Jacuzzi standards Coach representatives through regular training, store visits, and one-on-ones Build schedules and coverage plans that maximize lead generation Foster a high-energy, accountable, and positive team culture Lead Generation Performance Management: Set clear KPIs (leads captured, lead quality, demo rate, store coverage, event performance) and manage performance through feedback, recognition, and, when needed, performance improvement plans Hold regular skills development training sessions Measure training effectiveness by tracking improvements in lead volume, quality, and conversion rates after each training session, adjust curriculum based on results Review Field Marketing team performance weekly to identify trends in productivity, lead quality, store mix, and event ROI. Turn insights into specific coaching plans, training topics, event adjustments, and staffing decisions Store/Vendor Performance Management: Serve as the primary regional relationship owner for all of our Big Box vendor locations within the region Build strong relationships with store managers, department leads and associates within vendor stores Manage day-to-day performance of all stores in the assigned territory, with clear weekly and monthly lead generation targets per store Deliver product knowledge trainings to store associates and department supervisors on a regular cadence to build product fluency, confidence, and lead-generation behaviors Develop and refresh training content (in-store demos, talk tracks, leave-behinds, and digital materials) to reflect new products, promotions, and seasonal priorities Identify underperforming stores and design targeted intervention plans that include training, staffing, merchandising, and event support Strategic Leadership: Partner cross-functionally with Jacuzzi Sales, Marketing, Operations, and Installation teams to ensure leads convert efficiently and customer experience remains best in class. Forecast and budget field activity spend, event costs, and staffing against expected lead and revenue returns. Drive revenue growth from Field Marketing team by prioritizing the highest-ROI stores and events Prepare and present business reviews (weekly, monthly, and quarterly) with clear key findings, root-cause analysis, and prioritized action items for both internal leadership and vendor counterparts. Maintain accurate reporting in CRM and lead management systems to ensure pipeline visibility and forecasting integrity Other duties as assigned