Marketing Specialist

Position Summary: The Marketing Specialist plays a critical role in building out Philadelphia Nanny Network’s marketing function, owning the day to day execution of Philadelphia Nanny Network’s marketing initiatives across private family, business, and nanny audiences. Working closely with fractional marketing leadership, the Marketing Specialist takes established marketing priorities and turns them into coordinated campaigns across email, content, social media, events, outbound outreach, and other channels. The position works closely with Sales, Business Development, Recruiting, and other internal teams to support marketing programs designed to generate demand, engage target audiences, strengthen lead conversion, and support company growth. This is a hands-on marketing role requiring strong project management, writing, organization, and follow through. The Marketing Specialist is also responsible for maintaining marketing data, tracking campaign performance, and identifying opportunities to improve results. Marketing priorities and audience focus may shift based on business needs.

Experience Required: Three to five years of hands-on marketing experience. Experience with either B2B or B2C marketing. Experience with both audiences is strongly preferred. Experience coordinating multiple marketing campaigns, projects, priorities, and deadlines. Bachelor’s degree in Marketing, Business, or a related field, or equivalent progressive professional experience. Working experience with a CRM or marketing automation platform such as Keap, Salesforce, HubSpot, or similar. Strong writing experience across multiple formats with the ability to adapt messaging and tone for different audiences. Experience reviewing marketing performance and identifying opportunities to improve results. Experience with sales or contact database platforms such as Apollo.io is a plus. Familiarity with design tools such as Canva is a plus. Experience in a small business or growing organization where processes were built or improved is a plus.

Key Responsibilities: Marketing Campaign Execution

• Execute Philadelphia Nanny Network’s marketing priorities across multiple channels and audiences, including families, businesses, and nannies.
• Coordinate integrated campaigns across email, content, social media, events, outbound outreach, and other marketing channels.
• Manage campaign timelines, deliverables, and follow up to ensure initiatives move from planning through completion.
• Review campaign performance and recommend adjustments or opportunities to improve results. Corporate Marketing and Outbound Outreach
• Build targeted prospect lists for HR, benefits, and other corporate decision makers.
• Execute outbound marketing campaigns designed to generate awareness, engagement, and leads.
• Support growth of corporate backup care and event care services through targeted outreach and marketing campaigns.
• Build and maintain segmented audience lists to support relevant and effective communication across family, business, and nanny audiences. The original role specifically includes targeted prospecting and outreach to HR, benefits, and other corporate decision makers as part of the business marketing responsibilities. Content and Communications
• Develop marketing content for private families, businesses, nannies, and other target audiences.
• Create and coordinate content across email, blog, social media, outreach campaigns, and other marketing communications.
• Adapt messaging, content, and tone appropriately for different audiences and stages of engagement.
• Maintain consistency with Philadelphia Nanny Network’s brand, messaging, and marketing priorities. Events, Webinars and Conferences
• Coordinate the planning, promotion, and marketing logistics for webinars, conferences, and events.
• Develop and coordinate event materials and promotional communications.
• Manage pre-event outreach and post event follow up to maximize engagement and lead generation. CRM, Marketing Data and Reporting
• Maintain accurate and organized marketing information within the CRM and related marketing systems.
• Maintain data hygiene, audience segmentation, campaign lists, and marketing records for family, business, and nanny audiences.
• Track and report marketing activity and campaign performance.
• Review results to identify trends, opportunities, and areas requiring improvement.
• Provide marketing leadership and appropriate internal stakeholders with clear information about marketing activity and results. Sales, business Development and Recruiting Alignment
• Work closely with Sales, Business Development, Recruiting, and other appropriate internal teams to maintain alignment on messaging, target audiences, campaigns, outreach, and follow up.
• Coordinate marketing activity that supports lead generation, business development, family acquisition, and nanny engagement or recruitment priorities.
• Ensure appropriate coordination and handoff between marketing activity and the internal teams responsible for follow up. Marketing Partners and Resources
• Work with fractional marketing leadership to execute established marketing priorities and initiatives.
• Collaborate with SEO, web development, and other outside marketing partners as needed.
• Coordinate information, materials, timelines, and deliverables necessary for outside partners to complete their work effectively.
• Maintain visibility into assigned projects and communicate progress, issues, and needed decisions in a timely manner. To apply, upload your resume using this link: https://forms.gle/cA4X8gchMs9RXbEZA