CREATIVE GROWTH & LAUNCH LEAD

Location: Remote, US Eastern Time working hours required

The opportunity: We're looking for someone who knows how to launch a consumer app, understands what makes people connect, and has the creative instincts to make something new impossible to ignore. You'll work directly with the founder and a small core team to shape how Hi. enters the world. From the first campaigns and creator collaborations to the social content and community moments that get New Yorkers talking, you'll have genuine ownership of the creative launch. This is an opportunity to get in early, bring your own vision, experiment, move quickly and see the direct impact of your work. As Hi. grows beyond New York, there's room for the right person to grow with it. We want someone with ideas, taste, initiative and commercial instinct. Someone who sees an opportunity and knows what to do with it. Someone who can take an idea from a conversation to a live campaign without waiting to be told what happens next.

Your mission: Build anticipation for our New York launch, turn attention into members, and create the campaigns, content and cultural momentum that establish Hi. as a new way to connect. What you'll own You'll lead the creative growth strategy and campaigns behind our New York launch, working closely with our existing community team on founding host activations and in-person experiences. You'll shape how we promote these moments and turn them into awareness, engagement and membership growth, while the community team manages host relationships and on-the-ground coordination. Consumer app launches. Density before breadth, supply before demand, and solving the cold-start problem. Creative growth & marketing. Positioning, original campaigns, partnerships, referrals, waitlists, lifecycle email, launch calendars, and a ninety-day demand plan. Social content. Instagram, TikTok, hooks, formats, storytelling, content production, cadence, and analytics. You know what makes content work. Community growth & activation. Building anticipation, activating founding members, and creating experiences that bring people together. Creators and cultural connectors. Knowing who's shaping the conversation, building relationships with the right people, and getting them involved. Growth & performance. Support acquisition, attribution, conversion and retention. Knowing what's working, what isn't, and where to focus next. Product experience. Understanding onboarding, conversion friction, paywalls, and the moments that make someone join, stay, and invite a friend. The modern toolkit. AI, creative tools, scheduling platforms, analytics, and whatever helps you move faster and make better work. What you need to bring You've launched something people actually showed up for, whether that's an app, brand, campaign, community, or cultural moment, and can show us what you personally made happen. You have excellent creative instincts and understand internet culture, social behavior, and what makes people pay attention. You know how to grow an audience and turn attention into action. You're proactive, take ownership from concept to execution, and know how to turn ideas into results. You're commercially minded, resourceful, organized, and comfortable moving quickly with imperfect information.