Overview:
Allied Global Marketing is seeking an experienced Director, Media to lead digital media strategy and execution for a key ticketed entertainment client. The Director will be responsible for developing and overseeing comprehensive media campaigns including paid social, paid search, video, display, programmatic, and other digital advertising channels.
This position requires a strategic and tactical professional who excels at balancing client relationships, team leadership, and campaign execution in a fast-paced environment. The ideal candidate will demonstrate strong media expertise, innovative thinking, and the ability to translate client objectives into effective media strategies that drive measurable results.
The Director, Media plays a crucial role in developing and maintaining client relationships, providing strategic guidance, and ensuring campaign excellence. This individual will lead a team of media planners and buyers, establish best practices, and serve as a key strategic advisor to clients. The qualified candidate must be comfortable operating at both strategic and tactical levels, with the ability to guide team execution while contributing to higher-level planning and innovation.
This position is based in Los Angeles, CA.
Responsibilities:
Develop and implement comprehensive media strategies that align with client business objectives
Lead and mentor a team of media professionals, providing guidance on campaign planning and optimization
Present strategic recommendations directly to clients and internal stakeholders with confidence and clarity
Balance strategic direction with hands-on campaign management when needed
Analyze campaign performance data to identify trends, opportunities and actionable insights
Build and maintain strong client relationships, serving as a trusted advisor on media strategy
Collaborate with cross-functional teams to ensure integrated campaign execution
Stay current on emerging media platforms, technologies, and best practices
Ensure campaigns are delivered on time, on budget, and with maximum effectiveness
Contribute to new business efforts and agency growth initiatives
Qualifications:
6+ years digital media strategy, planning and buying experience with 1+ years in a leadership role
Proven success developing and executing multi-channel media campaigns
Hands-on experience managing Meta and Google ad platforms is a must
Strong understanding of media planning principles, audience targeting, and performance optimization
Experience managing teams and guiding junior staff members
Demonstrated ability to build and maintain client relationships at the director level
Proficiency with Paid Search, Paid Social, YouTube, Programmatic, CTV advertising
Experience with data integration, measurement frameworks, and performance analysis
Excellent communication, presentation, and interpersonal skills
Previous experience working with entertainment brands is a plus
Details
The annual salary range for this role is $110,000-$115,000.
This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability, and life insurance as well as 401k and Flexible PTO). In addition, we offer 10 company-paid holidays.
Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
