Robert Half is looking for an Associate Director, Media Buying to join their client's team in NYC.This client-facing role will oversee integrated video and digital media investments, manage direct reports, foster strategic vendor and partner relationships, and help drive high-impact sponsorship and partnership initiatives. The ideal candidate will bring a strong media investment background, experience leading teams, expertise with tools such as Prisma, DCM, and Mediaocean, and a deep understanding of the digital and/or video landscape, preferably within the travel, hospitality, or related consumer sectors.
Responsibilities:- Collaborate with Planning, Analytics and Client Advice and Management to ensure alignment with and delivery against client KPI’sIdentify synergistic and/or targeted opportunities on an on-going basis for clients to further drive their business
- Accountable for video plan output timeliness, accuracy, and overall excellence
- Plans, directs, supervises, resolves, and coordinates work activities of team and handles all personnel requirements for immediate staff including training and development
- Develop processes and manage team to ensure superior stewardship, optimization, delivery and (cross-platform) post-analysis – but also able to free up more time for creative approaches to each client’s business
- Prepare and deliver proposals to various audiences
- Provide Partnerships support for various New Business pitches including costs exercises
Required Skills and Experience:- National broadcast media buying experience with demonstrated technical and negotiating skills
- Understanding of the principles of marketing, advertising, and media data sources in terms of what is measured, the method, and information reported as well as an understanding of media concepts, terms, creative, and budget
- Superior analytical abilities and quantitative skills with an ability to translate data into well-articulated ideas
- Knowledge of buying, planning, client presentation and reporting
- Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPointDesired Skills and Experience 6+ years relevant experience including 3+ years supervisory experience
- Demonstrated critical thinking and problem-solving abilities
- Understanding of research tools
- Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
- Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition
