About the Opportunity:
Cogent, a Joint Commission Certified organization is expanding its healthcare practice. We are seeking an experienced, highly motivated Senior Business Development Manager with a proven track record of generating new business in the healthcare staffing industry. This position is ideal for a seasoned sales professional with established relationships with healthcare decision-makers who can identify, pursue, negotiate, and close profitable opportunities. The primary focus is securing new direct staffing contracts with hospitals, health systems, skilled nursing facilities, assisted living communities, and other healthcare organizations. The successful candidate will also pursue select high-volume MSP opportunities where competition is limited and leverage existing client relationships to expand into additional facilities, healthcare systems, ownership groups, and new accounts. We value securing the right partnerships, building trusted relationships, and generating sustainable, profitable business.
Key Responsibilities
New Business Development & Direct Contract Acquisition:
Identify, prospect, and secure new direct healthcare staffing contracts with hospitals, health systems, skilled nursing facilities, assisted living communities, and other healthcare organizations.
Develop relationships with healthcare executives, facility administrators, Directors of Nursing, procurement leaders, HR directors, and key decision-makers.
Generate business through strategic prospecting, networking, referrals, industry relationships, and direct outreach.
Prioritize opportunities based on staffing demand, revenue potential, profitability, and competitive positioning.
Lead sales presentations and negotiate staffing agreements, bill rates, and contract terms.
Build a strong qualified pipeline and achieve new business acquisition goals.
Strategic Account Expansion:
Leverage existing relationships to identify and secure additional business opportunities.
Expand partnerships into new facilities, departments, locations, healthcare systems, and ownership groups.
Develop regional and corporate leadership relationships to facilitate introductions and new contracts.
Identify opportunities for broader multi-facility agreements and long-term account growth.
Selective MSP Business Development:
Identify high-volume MSP partnerships with favorable competition and strong profitability potential.
Establish relationships with MSP vendor relations, supplier management, and program leadership.
Lead efforts to secure MSP agreements and approved vendor status.
Coordinate vendor applications, approvals, and onboarding with internal departments.
Maintain strategic relationships with key MSP contacts.
Strategic Relationship Management:
Maintain executive-level relationships with key facility and MSP decision-makers.
Identify opportunities for additional contracts, expanded services, and long-term partnerships.
Coordinate smooth handoffs of newly acquired accounts to recruiting and operations.
Support escalation of significant client relationship issues when necessary.
Role boundary: This is a business development and strategic sales role. Recruiting and operations manage day-to-day staffing requests, candidate submissions, scheduling, fulfillment, and transactional account management.
Qualifications Required 5+ years of healthcare staffing business development or sales experience, or equivalent relevant industry success.
Proven record of securing new healthcare staffing contracts and generating profitable business.
Established relationships with healthcare facilities, health systems, or industry decision-makers.
Understanding of staffing services, market dynamics, pricing, and contract negotiations.
Ability to prospect independently, negotiate, close, and expand existing relationships.
Excellent communication, presentation, organization, and relationship-building skills.
Must be open to travel and getting in front of key decision makers in person.
Preferred:
Relationships with hospital systems, skilled nursing facilities, assisted living organizations, or multi-facility groups.
Experience securing direct staffing agreements.
Familiarity with MSP/VMS programs and vendor approval processes.
Ability to identify high-volume opportunities with favorable competitive conditions.
Understanding of bill rates, gross margins, and RN, LVN/LPN, CNA, allied health, or other clinical staffing.
What Success Looks Like:
New, profitable direct healthcare facility contracts.
High-value opportunities identified and developed.
Existing relationships expanded into additional facilities and accounts.
Select strategic MSP partnerships established.
Strong decision-maker relationships and sustainable revenue-producing business.
Compensation & Benefits:
Competitive base salary commensurate with experience. Commission rewarding new business development and profitable growth. Performance-based incentives.[Health, Dental, and Vision Insurance][Paid Time Off and Holidays]Who We're Looking ForWe are looking for a proven healthcare staffing sales professional. The ideal candidate brings established relationships, gets in front of decision-makers, closes staffing agreements, distinguishes high volume from genuinely profitable business, and uses trusted relationships to open new accounts. They are strategic, resourceful, persistent, and accountable from first contact through signed agreement.
