Director of Programmatic B2B

Key Responsibilities: Leading B2B programmatic strategy development aligned with client business objectives Overseeing campaign management and optimization across various programmatic executions Establishing scalable best practices for audience segmentation and multi-touch attributionRequired Qualifications 6+ years of experience managing programmatic campaigns, particularly for B2B or enterprise clients Deep understanding of B2B buying journeys and account-based marketing Advanced expertise with DSPs and data management platforms Proven experience linking programmatic metrics to business outcomes Analytical fluency with tools such as GA4, Salesforce, and HubSpot