The Area Leasing and Marketing Manager will develop and implement the Strategic Marketing Plan (SMP) in collaboration with property and regional leadership, driving effective marketing and leasing for their assigned market. In this role, you will manage leasing and marketing programs in a designated market of properties by managing key initiatives such as renewal and resident events, social media marketing, and corporate/nationwide competitions. An in-depth working knowledge of all aspects of your assigned market along with effective use of your judgment to develop and execute marketing and leasing strategies will be essential for success. The ideal candidate will be proactive in identifying opportunities and developing strategies that enhance property visibility and drive leasing performance.
Job Responsibilities:- Develop and execute the Strategic Marketing Plan (SMP), outlining marketing objectives and tactics to maximize property visibility and leasing success.
- Plan, prepare, and implement marketing and leasing activities and events.
- Review, analyze, and audit leasing and marketing systems, including Customer Relationship Management (CRM) systems and social media, for accuracy and timely updates.
- Manage communications with marketing team regarding leasing and marketing progress for designated properties, and coordinate with regional and property teams to develop action plans for improvement.
- Establish and maintain strategic marketing partnerships with universities, student groups, and local businesses.
- Oversee all sponsorship agreements, including sports marketing initiatives.
- Manage contracts related to marketing initiatives, including planning and reporting.
- Regularly assess the SMP based on preleasing velocity and resident/staff feedback, updating the marketing team and coordinating with regional and property leadership as needed.
- Determine and communicate staffing needs for marketing events with regional and property leadership, facilitating collaboration to secure assistance and support from property staff as needed.
- Collaborate on the implementation of community renewal leasing campaigns and "no-show" action plans, providing support to property teams to improve engagement and occupancy.
- Collaborate with on-site staff and the Content Marketing department to develop and evaluate social media content, including graphics.
- Review websites and digital ads for accuracy; manage timely updates and corrections.
- Develop and lead annual leasing and marketing training sessions and address ongoing training needs in coordination with leadership.
- Coordinate unique on-site tasks with regional and property leadership.
- Perform other duties as required by supervisor.
- This role oversees University Club Apartments, Royal Village, & 2nd Avenue Centre
- American Campus Communities Culture Commitments
- Our people are devoted to a culture of inclusion, diversity, and equality in the workplace and our communities. We are committed to intentionally executing an evolving set of goals specific to inclusion, diversity, and accountability, driven by empathetic leadership and embraced by all.
- The core of American Campus culture involves everyone being fully invested in everything that we do down to picking up the smallest piece of trash. No matter their position or duration at any given property, everyone picks up trash because we take pride in our community.
- Serve as an American Campus representative and liaison in all interactions.
- Certain activities involved in this position may be photographed and/or video and audio recorded for quality control and/or training purposes. Compliance with the Photo, Video and Voice Recording Policy is a condition of employment.
Skills
Knowledge and Expertise
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the minimum knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education/Experience:
Bachelor's degree in Marketing, Business Administration, or related field.2 years experience in marketing, preferably in student housing or property management.
Proficiency in CRM (Customer Relationship Management) systems to track and analyze customer interactions and data.
Certificates/Licenses: N/AKnowledge/Skills/Abilities: Skill in: Excellent communication and interpersonal skills. Strong organizational skills and attention to detail. Strong analytical skills with the ability to interpret market data and make informed decisions.
Ability to: Ability to work collaboratively in a fast-paced environment.
Benefits & Perks
Benefits:- DentalVision 401(k) with Employer Matching
- Medical & Dependent Care Flexible Spending Accounts (FSA)
- Life Insurance
- Sick LeavePaid Time OffPaid Pregnancy & Childbirth LeavePaid Paternity LeaveHealth Insurance
- Health Savings Account (HSA) with Employer Matching
- Short-Term & Long-Term Disability Perks:
Preferred
Membership Pricing at Local & National Companies
CoreGiving Volunteer Days
Referral Program
Charity Matching Program
DepartmentProperty Leasing
Employment TypeFull Time
Workplace type
Onsite
