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Associate Director, Audience Strategy Hi there—at Razorfish, we're leaders in what's next. Since the dawn of the internet, we've helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record. Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what's coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn't be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence. If you're motivated to work alongside top performers, push the boundaries of what's possible, and help define where technology, business, and marketing are headed next—this is the place to do it. Join us.
Responsibilities
Audience Strategy & Segmentation: Develop audience segmentation frameworks for the client's business. Define priority growth audiences and market opportunities. Identify underserved, high-value, and emerging audience segments. Build audience strategies that support awareness, consideration, quote, and purchase objectives. Translate business goals into audience-first marketing approaches.
Audience Intelligence: Synthesize first-party, syndicated, research, and behavioral data into strategic recommendations. Develop a deep understanding of member and prospect needs, motivations, barriers, and decision journeys. Identify shifts in consumer behavior and market dynamics. Create executive-ready audience insights and opportunity assessments.
Growth & Opportunity Planning: Quantify audience growth opportunities and addressable market potential. Partner with analytics teams to identify gaps in reach, penetration, and engagement. Help prioritize investment decisions based on audience value and business impact. Develop recommendations on sufficient audience coverage and investment thresholds.
Qualifications: 7-9+ years of experience in audience strategy, consumer intelligence, marketing strategy, media strategy, analytics, or insights. Strong strategic thinking and analytical problem-solving skills. Ability to translate complex data into clear business recommendations and executive-ready narratives. Experience presenting to senior client stakeholders and influencing cross-functional decision making. Experience leveraging first-party data, syndicated research, behavioral data, and measurement solutions to inform growth strategies. Compensation RangeUSD $106,780.00 - USD $170,937.00/Annually.

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Level

Manager L7

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$106,780 - $170,937 per year

Location

Denver, CO

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Market Research Analysts and Marketing Specialists

Industry

Advertising Agencies

Posted

today

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