Director- Digital Insights & Optimization

Job Summary: The Director, Digital Insights & Optimization is responsible for leading a team that will drive digital growth through data-driven insights, experimentation, and conversion rate optimization (CRO) across the Optimum digital ecosystem. This leader owns website analytics, customer journey performance, testing strategy, and optimization efforts across acquisition and existing customer experiences. The role serves as the central point of accountability for understanding website performance, identifying growth opportunities, quantifying business impact, and translating insights into actionable recommendations. Success requires deep expertise in digital analytics, experimentation platforms, conversion rate optimization, forecasting, and cross-functional collaboration across Product, Technology, Marketing, Merchandising, Data and Analytics and base management teams. This position reports to the Vice President of Digital Commerce and acts as a strategic partner to business, product, and technology leaders, ensuring decisions are informed by data and measurable business outcomes.

Conversion Optimization & Experimentation: Own the A/B testing and experimentation roadmap across acquisition funnels, landing pages, checkout flows, and self-service journeys - from conversion rate optimization frameworks and prioritization through execution and results. Drive measurable improvement in conversion, revenue, and engagement metrics based on customer behavior and expected ROI.Set testing and measurement best practices across the Digital Commerce org.

Qualifications: 8+ years of experience in Digital Analytics, Conversion Rate Optimization (CRO), Digital Product Analytics, eCommerce, or related disciplines. Proven experience optimizing acquisition funnels, landing pages, checkout experiences, and customer self-service journeys. Deep expertise with Adobe Analytics and digital reporting platforms. Strong experience with A/B testing, multivariate testing, experimentation methodologies, and attribution frameworks. Demonstrated success building business cases, forecasts, and ROI models to support prioritization decisions. Experience partnering closely with Product and Technology teams in an agile development environment. Advanced analytical capabilities with the ability to synthesize large, complex datasets into actionable insights. Strong understanding of customer segmentation, digital marketing performance, and eCommerce KPIs. Exceptional executive communication and stakeholder management skills. Ability to influence cross-functional teams and drive outcomes without direct authority. Experience leading teams and managing multiple concurrent priorities in a fast-paced environment.

Preferred Qualifications: Experience with telecommunications, subscription businesses, or digital commerce organizations. Experience with Adobe Experience Cloud, Customer Journey Analytics, or related marketing technologies. Familiarity with predictive analytics, AI-driven optimization, and customer personalization strategies. At Optimum, every action and interaction we take part in, is driven by our three Guiding Principles: Do What's Right, Drive One Optimum, and Make It Happen. These aren't just words, they help us build trust, create real community, and embrace new ways of thinking. Our employees are empowered to do the right thing for our customers and co-workers and to recognize and reward these behaviors when we see them. It's all part of the bigger picture of "Be The Difference" where each employee knows they have the power to enact real change, share new ideas, and understand that learning never stops. If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team. Together, we'll shape the future of connectivity. All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity. We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law. The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law. Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQfor further details. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $141,372.00-$201,960.00/ year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity. We appreciate your interest in this opportunity. Applicants must be authorized to work for ANY employer in the U.S. Please note that at this time, we do not provide visa sponsorship for employment.