Performance & Growth
Principal Paid Media Specialist - North America
Own campaign build and optimization outcomes for North America markets by translating demand signals into measurable pipeline and revenue impact.
Role Overview: Position scope, strategic mission, and operating context.
Role Mission
Drive reliable execution in campaign build and optimization with clear KPI governance, weekly optimization cycles, and high-quality stakeholder communication.
Business Context
You will work with cross-functional squads supporting campaigns and delivery systems across North America markets.
This role contributes to our region-country-city operating model and reinforces commercial accountability.
You will partner with strategy, delivery, and analytics leads to improve execution quality and speed.
Role Snapshot
Department: Performance & Growth
Employment Type: Full Time
Work Model: Onsite
Primary Location: New York (Onsite)
Core Responsibilities: Expected ownership areas and day-to-day execution scope.
Own end-to-end delivery for Paid Media Specialist initiatives, from planning through execution and optimization.
Translate business goals into KPI trees, sprint priorities, and measurable weekly actions.
Run structured experiments and document performance learnings for scaling decisions.
Collaborate with adjacent teams to align creative, technical, and operational dependencies.
Maintain QA discipline, reporting clarity, and leadership-ready status updates.
Requirements And Qualifications: Capabilities required to perform the role at a high level.
Required Experience: 10+ years of experience in campaign build and optimization.
Hands-on capability with Google Ads, Meta Ads, bid strategy testing.
Strong communication and stakeholder management in cross-functional environments.
Data-informed decision making with comfort in KPI and performance analysis.
Demonstrated ownership mindset with the ability to execute against deadlines.
Preferred Qualifications: Experience working across multi-country or multi-region delivery environments.
Track record improving conversion quality, efficiency, or operational reliability.
Confidence in SOP documentation and process governance.
Hiring Process: Structured selection focused on capability, execution quality, and team fit.
Step 1: Application Review. Capability evidence and role fit are assessed against clear decision criteria.
Step 2: Role and Experience Screening. Capability evidence and role fit are assessed against clear decision criteria.
Step 3: Practical Assessment. Capability evidence and role fit are assessed against clear decision criteria.
Step 4: Leadership Interview. Capability evidence and role fit are assessed against clear decision criteria.
Step 5: Offer and Onboarding. Capability evidence and role fit are assessed against clear decision criteria.
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