Sales Executive- Vision MarketThe Sales Executive will provide leadership in developing and executing sales strategies targeting Vision Service Organizations (VSOs), multi-location optometry and ophthalmology practices, independent vision care providers, ambulatory surgery centers, vision practice management and EHR vendors, patient engagement technology providers, revenue cycle and payment organizations, and business partners serving the vision care industry. Prospect targets will include a combination of the candidate's existing industry relationships, RevSpring's current market position, existing customers, named target accounts, and strategic technology partners. Leads are generated through direct sales efforts, marketing initiatives, business development activities, and partner channels.
Essential Functions:
Develop and execute strategic account plans for targeted prospects and partners to drive revenue growth and long-term business success.
Build and maintain relationships with vision care organizations, Vision Service Organizations (VSOs), optometry and ophthalmology practice groups, EHR/PMS providers, technology partners, and industry influencers.
Collaborate with internal support teams to develop clear business plans, value propositions, and go-to-market strategies for prospects and partners.
Evaluate existing sales strategies and market approaches for effectiveness and recommend improvements where needed.
Identify opportunities to expand strategic partnerships and develop new channels within the vision care ecosystem.
Evaluate proposals, RFP responses, and partnership opportunities to ensure effective positioning and messaging.
Partner with Marketing to develop industry-specific brand strategies, product positioning, content, and campaigns targeting vision care organizations and technology partners.
Drive tailored messaging and value propositions for optometry and ophthalmology practices, EHR/PMS providers, and strategic partners.
Present compelling business cases and demonstrate the value of complex technology, patient engagement, communication, and payment solutions.
Utilize consultative and solution-selling methodologies to create value and improve conversion rates among key prospects and partners.
Establish trusted advisor relationships with VSO executives, physicians, practice administrators, operational leaders, and technology partners.
Develop financial business cases that enable customer champions to secure internal approval and move initiatives forward.
Present patient engagement, communication, payment, and workflow solutions that improve operational efficiency, patient satisfaction, and financial performance for vision care organizations.
Leverage ROI models, industry benchmarks, and business analytics to demonstrate measurable value and return on investment.
Minimum Requirements:
Specific Job Skills:
Territory and Market Strategy Development – Establish and execute a sales strategy to achieve revenue objectives across targeted vision care organizations, EHR/PMS vendors, and technology partners.
Relationship Building – Develop trusted relationships with VSO executives, physicians, practice administrators, operational leaders, technology partners, and industry stakeholders.
Executive Presence and Communication – Effectively communicate complex solutions to executive audiences in a clear, concise, and compelling manner.
Business Value Creation – Identify underlying business challenges and opportunities within vision care organizations and align solutions that drive measurable outcomes.
Trusted Advisor Mindset – Build long-term partnerships by demonstrating a deep understanding of vision care operations, patient engagement, revenue cycle processes, and industry trends.
Resource Coordination – Effectively mobilize internal and external resources to support sales efforts, partner initiatives, and organizational objectives.
Sales Negotiation – Proven ability to negotiate and influence executive-level decision-makers, leading to mutually beneficial business agreements.
Analytical Thinking – Ability to understand and communicate complex operational, financial, and technology solutions.
Solution Simplification – Demonstrated ability to translate sophisticated technology offerings into clear business value and practical outcomes.
Partner Ecosystem Development – Experience identifying, developing, and growing strategic partnerships within healthcare technology, software, and service-provider ecosystems.
Up to 50% travel may be required.
Experience selling into Vision Service Organizations (VSOs), multi-location optometry or ophthalmology groups, ambulatory surgery centers, or vision technology companies.
Experience working with vision practice management systems (PMS), electronic health records (EHR), patient engagement platforms, revenue cycle management solutions, payment technologies, or related healthcare technology platforms.
Background in SaaS, healthcare technology, patient engagement, revenue cycle management, payment technologies, communications, workflow automation, or related technology solutions.
Established relationships within the vision care, optometry, ophthalmology, or vision technology ecosystem preferred.
Education: Bachelor's Degree Preferred
Experience:
5+ years of successful sales executive experience within the vision care industry, including optometry, ophthalmology, Vision Service Organizations (VSOs), vision technology, practice management software (PMS), electronic health records (EHR), patient engagement solutions, revenue cycle management, payment technologies, SaaS, or related healthcare technology industries.
Supervision: N/ACertifications: N/ALanguage Skills: Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from a variety of both internal and external sources.
Physical Capabilities: The physical capabilities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
RevSpring is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
