Director of Digital Marketing – Kenneth C. Griffin School of Computer Science
carnegie mellon universityPittsburgh, PA
Director of Digital Marketing – Kenneth C. Griffin School of Computer Science
carnegie mellon universityPittsburgh, PAManager L7
Marketing ManagersMarket Research Analysts and Marketing SpecialistsAdvertising and Promotions Managers
Colleges, Universities, and Professional SchoolsAdministration of Education ProgramsEducational Support Services
Overview:
In this role you will lead digital marketing for the Griffin School of Computer Science, shaping strategies that reach students, faculty, partners, and the public. You’ll drive measurable engagement through web, search, paid media, and email, while collaborating with university marketing teams. The position offers a chance to influence brand storytelling and support enrollment, admissions, and research impact at a premier institution. You will work across cross-functional teams to scale digital initiatives and demonstrate impact. Compensation / Benefits hybrid work schedule comprehensive health insurance retirement plan with employer contributions tuition benefits paid time off and holidays bus pass and wellness perks
Responsibilities:
Develop and execute digital marketing strategy aligned with school goals across channels Lead web content strategy, SEO/GEO optimization, and UX improvements for the school site Design and optimize paid digital campaigns across Google, LinkedIn, Meta, etc., in coordination with University Marketing Oversee email marketing programs and admissions email/drip campaigns in collaboration with Admissions Establish and monitor KPIs; analyze GA4, Sprout, Slate, and ad-platform metrics to optimize campaigns Provide digital marketing support to departments and programs as a trusted consultant Collaborate with branding, web, and tech teams on new features, templates, and content architecture
Key requirements:
7+ years of relevant marketing experience 2+ years in higher education marketing Proficiency with Cascade or similar CMS, GA4, and GTM Experience with digital advertising platforms (Google, LinkedIn, Meta) Ability to craft concise, creative copy for web, social, and email Experience with Slate or similar admissions CRMs is a plus Experience with Adobe Creative Cloud and Figma is a plus Background check required Exceptional storytelling and communication (written and visual) Strong understanding of brand voice and identity Project management and team leadership GA4 Google Tag Manager Cascade or similar CMS
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Level
Manager L7
Location
Pittsburgh, PA
Occupation
Marketing Managers
Industry
Colleges, Universities, and Professional Schools
Posted
today